NBJ Direct-to-Consumer Selling in the Nutrition Industry Report

 

 

 

View the Table of Contents and Executive Summary
 

The U.S. nutrition market is dominated by sales through retailers, but $16 billion still moved through direct channels in 2010. NBJ tracks the direct-selling world through four primary channels: multi-level marketers (MLM), direct media (TV, radio, print), practitioners, and the internet.

Each of these categories carries with it a unique set of trends and challenges, as we explore in greater depth throughout this report. However, the drive toward multi-channel strategies continues to gather momentum for operators in this space, as evidence mounts that infomercials trigger sales spikes online and practitioners migrate toward virtual dispensaries of dietary supplements.

 

 

 

 

 

 

 

 

 

 

In this 370-page report, you will find:

• A breakdown and analysis of historical, current and forecasted U.S. direct-to-consumer sales in the nutrition industry for the four major direct-sales channels—internet, MLM, practitioner, and direct media (TV, radio, catalog)
• Detailed company profiles for 60 of the top players and up-and-comers in the direct market
• A list of the Top 30 supplements sold via direct channels in 2010
• A list of the Top 30 direct supplement sellers in the U.S. nutrition industry
• U.S. direct product sales for dietary supplements, functional foods and beverages, natural foods and beverages, organic foods and beverages, and natural & organic personal care and household products
• Trends and obstacles facing each of the four major sales channels
• And much more…

New to the Report:

• A short history of direct-selling in the nutrition industry
• SWOT analyses (Strengths, Weaknesses, Opportunities, and Threats) for 36 of the company profile
• 20 additional profiles of key players in the direct-to-consumer selling market
   

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NBJ’s 2010 Direct-to-Consumer Selling in the Nutrition Industry Report aims to help companies understand the market trends and major players in direct-to-consumer markets, so these companies can allocate future investment dollars in the most effective and efficient ways possible.

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Nutrition Business Journal is widely recognized as the journal of record for the U.S. nutrition industry direct-to-consumer sales markets. Since 1996, NBJ has published the most detailed analysis of the U.S. direct to consumer sales markets available to investors and executives in or interested in the nutrition industry. NBJ breaks down supplements, natural & organic foods, natural & organic personal care and functional food sales into four primary direct sales channels: multi-level marketing, mail-order catalog, Internet and practitioners.