Nutrition Business Journal

2010 Organic Excellence Award: Maria Rodale

Jan. 1, 2011 1:17pm

 

So begins Maria Rodale's unflinching, 200-page Organic Manifesto, a pain-stakingly researched indictment of chemical farming and its impact on human health. The book is a wake-up call for consumers, who Rodale believes have been lulled into believing that “natural” and “locally grown” products are just as good for us.

“Organic has gotten beaten back a bit by the recession, the locavore movement, and the fact that people are responding to ‘natural’ more than ‘organic’ in the supermarket,” says Rodale, CEO of Rodale Inc., the multimedia...