Sales, new launches down in organic, as Horizon and others court consumers with less-expensive natural offerings
Mar. 1, 2010 12:00pm
In the escalating battle between “natural” and “organic” food, the former came out on top in 2009 as cash-strapped consumers — many of them confused about the distinction between the two labels — opted for the less-expensive, less-regulated option. In an effort to keep prices down while still providing non-conventional offerings to consumers, several organic food companies — including the nation's largest organic milk producer, Horizon Dairy — are jumping on the natural bandwagon, in what many believe may be a sign of times to come.
“These companies realize that there are a...
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