According to OTA estimates, U.S. consumer sales of organic foods, beverages and non-food products increased 5.3% to $26.6 billion in 2009. The U.S. organic industry grew 17% in 2008 and 19% in 2007. Some organic categories, including snack foods and beverages, could barely tread water last year, while organic dairy and packaged & prepared foods actually slipped into negative sales territory.
Nutrition Business Journal analyzes the trends and drivers in the $26.6 billion organic industry, featuring market data from the Organic Trade Association (OTA). According to OTA estimates, U.S. consumer sales of organic foods, beverages and non-food products increased 5.3% to $26.6 billion in 2009. The U.S. organic industry grew 17% in 2008 and 19% in 2007. Some organic categories, including snack foods and beverages, could barely tread water last year, while organic dairy and packaged & prepared foods actually slipped into negative sales territory.
This 250-page report features:
•OTA consumer sales for organic foods in 2009 by food category along with a historical perspective on how these categories have performed since 2000. The eight food categories are: dairy, breads & grains, beverages, fruits & vegetables, snack foods, packaged & prepared foods, condiments & sauces and meat, fish and poultry.
•Historical analysis of the performance of and market share held by the 63 organic food subcategories – including milk & cream, soymilk, baby food, sweeteners and poultry.
•OTA consumer sales for organic non-foods in 2009 by non-food category along with a historical perspective on how these categories have performed since 2002. Organic non-food categories include personal care, fiber (clothing & linens), supplements, pet food, household cleaners and flowers.
•Analysis of emerging new product categories and regulatory issues facing the industry globally.
•Case studies profiling major successes and failures, and trends shaping the future of the organic industry.
•Interviews with industry executives and thought leaders about the state of the organic market.