Alan Roettinger has been a private chef to the stars for over 28 years, and has authored two cookbooks, Omega-3 Cuisine (Books Alive, 2008) and Speed Vegan (Book Publishing, 2010). Visit him and preview his books at www.alanroettinger.com, or check out his blog at Vegan Ascent.
Consumers want more: more transparency, more healthy ingredients, more energy. And also, consumers want less: Less gluten, less allergen triggers, less GMOs. How are these desires translating to new product development?