Caren Baginski

Caren
Baginski
Senior Associate Editor, NewHope360
New Hope Natural Media

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Caren Baginski is newhope360’s senior associate editor and leader of the Social Media Task Force for New Hope Natural Media, where she directs a company-wide team responsible for 28 social network accounts. Previously, she was associate editor of Functional Ingredients magazine.

Prior to joining New Hope Natural Media, she worked for the Medical Group Management Association as Web content editor, where she spearheaded the company's brand new social media presence and award-winning blog.

Before moving to Colorado, she was the decorating editor and podcast host for HGTV.com, DIYNetwork.com and HGTVPro.com with Scripps Networks Interactive, Knoxville, Tenn. There, she pioneered HGTV’s presence on Flickr and Twitter and rebranded the Design Happens blog.

She graduated summa cum laude from Ohio University with a degree in magazine journalism. She's also a vegan and certified yoga instructor teaching in Denver.

Articles by Caren Baginski
What does it take to get Non-GMO Project Verified?
The Non-GMO Project Verified seal is on a fast-track to becoming a popular label for organic shoppers—and a lucrative one for natural products manufacturers. We dive into the timeline and costs associated with the label.
Rooibee Red Tea CEO offers insight for women entrepreneurs in naturals 1
Banking on overnight success in the natural products industry? Not likely, says CEO and entrepreneur Heather Howell of Rooibee Red Tea. But success is looking sweet for the organic rooibos beverage which made its Expo West debut this year.
Consumers, senator demand 'meat glue' transparency
In what some are calling the sequel to "pink slime," transglutaminase or "meat glue" has consumers buzzing about the safety and transparency of their meat. Will retailers drop this meat from their shelves as quickly as they did pink slime?
Retailers, how does your nutrition scoring system rate?
To help consumers navigate the often confusing world of food, many conventional—and natural—retailers have adopted nutrition scoring systems. But are these systems truly guiding shoppers toward healthier choices?
Indie natural retailer prompts Kashi to go non-GMO 6
Kashi pledges to go non-GMO with its major product lines in response to consumer backlash caused by a viral photo from The Green Grocer. Meet the independent retailer who made it all happen and get his advice for becoming an organic advocate.
The Green Grocer's viral photo sparks Kashi GMO controversy 5
After its photo went viral this week, The Green Grocer proves that independent retailers are powerhouses for change in the food system. But are the GMO allegations against Kashi true—and more important, how can industry reassure consumers about the organic label?
Huge GMO petition sent to FDA
The Just Label It campaign gathered more than a million public comments on its petition in favor of GE labeling—more than any other food petition previously submitted to FDA. How will FDA respond?
Organic food industry boosts economy with half a million jobs
The economic news this week is positive for the U.S. organic industry, according to a new report. But overall, is the country headed into true economic recovery?
Reach female natural shoppers with Pinterest
Pinterest is one of the fastest growing social networks and the perfect place to market your natural store for free. Here are three tips to get started.
U.S. organic industry reaches $31 billion in 2011
In its 2012 Organic Industry Survey, the Organic Trade Association reports strong growth for the organic sector. What will it take for the industry to post double-digit growth in 2013 and beyond?
Organic shoppers still eat a lot of fast food 2
The surprising results of a new survey show that health-conscious, organic food shoppers still turn to fast food restaurants for lunch. Exactly where are they eating?
Sugar: the public health crisis that won't go away 7
Evidence is mounting on the dangers of sugar consumption, linking the sweet stuff beyond obesity to heart disease and cancer. The catch: Our fate can be prevented if we seriously cut back on sugar. Is America headed toward a great political sugar debate?
5 companies say no to BPA, even if FDA won't 8
Much to the natural products industry's and environmental groups' dismay, the FDA recently rejected a petition to ban BPA in food packaging. But some companies aren't waiting for the agency. Instead, here are five that have taken matters into their own cans.
3 ways to reach baby boomer shoppers with social media
Contrary to popular belief, baby boomers are plugged in to social media. Does your natural store know how to reach them?
Critics say P&G has doomed New Chapter's future 19
The dust has settled on the acquisition of New Chapter by Procter & Gamble, but emotions are still running high. We look to past supplement acquisitions and natural retailers to shed some light on the question: do acquisitions kill authenticity?
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