Carlotta Mast

Editor-in-chief, NewHope360.com
New Hope Natural Media

A graduate of the Medill School of Journalism at Northwestern University, Carlotta has 15 years of business and health writing experience. For nearly three years, Carlotta Mast led the editorial direction for Nutrition Business Journal, the leading market research and business journal for today’s nutrition and natural product industry executives. Prior to joining NBJ, she was a senior research analyst with The Kelsey Group and a long-time contributor to Delicious Living magazine and other health publications.

Carlotta is a frequent speaker at industry events and conferences, including the NBJ Summit, Natural Products Expo West, the NutriCosmetic Summit and SupplySide West. She has been interviewed about nutrition industry trends, regulatory issues and market performance by numerous media outlets, including The New York Times, NPR, ABC News, USA Today, Ad Age and others.

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Articles by Carlotta Mast
A fond farewell to supplement industry pioneers Allen and Connie Skolnick 4

The industry mourns the loss of Allen Skolnick, owner and operator of Solgar Vitamin and Herb, who passed away on April 24. Connie Skolnick, his wife, died just one month earlier, on March 28. The couple followed Nathaniel Colby, founder of Solgar, in leading the business.

FDA: Do not consume, make or sell DMAA-containing supplements 1
Once-popular sports nutrition and weight-loss ingredient suffers another blow as the Food and Drug Administration issues strong warning against dietary supplements containing DMAA.
Whole Foods commits to 100 percent GMO transparency by 2018 13
To a cheering crowd of vendors and GMO labeling advocates at Natural Products Expo West, Whole Foods announced today that all products sold in its U.S. and Canadian stores containing genetically modified ingredients must be labeled as such by 2018.
Is New Chapter changing under Procter & Gamble ownership? 10
It’s been almost a year since Paul and Barbi Schulick announced selling their supplement company to CPG giant P&G. We talked to Schulick and New Chapter’s new CEO, Kyle Garner, to see what's planned for New Chapter's future.
Reserveage Organics' keys to strong retail relationships
Naomi Whittel, founder and CEO of Reserveage Organics and former natural retailer herself, gets nitty-gritty on how she works with retailers to educate and sell her products.
Infographic: Sales of natural products sizzled in 2012 5
Natural and organic products once again achieved double-digit sales growth last year, and the fastest-growing natural food categories might surprise you.
Lucky's Farmers Market plans Midwest expansion
Lucky's Farmers Market plans Midwest expansion
Yet another natural retailer is making Midwestern moves. Here’s what Boulder-based Lucky’s has in store.
Ready for the next natural retail trends?
Prepare for 2013 by understanding these four macro forces shaping the future of natural products retail.
Inflammation moves beyond joint health 4
How does inflammation impact PMS, headaches and stress-related aches and pains?
Is cognitive health the next big category for supplements? 3
Cognitive health supplement sales are poised to skyrocket in 2013. Retailer tips to stay ahead of sales trends and key ingredients to look for.
Blood-sugar management in the age of diabesity
The occurrence of type 2 diabetes is on the rise. Stay in front of sales and market trends and guide shoppers to supplements that work.
Forecasting the future of condition-specific supplement sales
We explore three emerging health categories expected to drive more product sales as the U.S. population ages and obesity takes its toll.
Why Smart Balance is betting on natural and a 'Boulder Brands' name change 5
Smart Balance is changing its name to Boulder Brands Inc. and restructuring the organization to focus on natural—where it says “all the business growth is” right now. How will the changes impact the natural products world?
4 natural companies that make transparency a priority
One of the most important forces shaping the natural products industry is transparency. We've picked four companies from Natural Products Expo East 2012 that exemplify the trend.
PCC Natural Markets rolls out bulk vitamins with VitalBulk 4
Partnering with VitalBulk enables the nation's largest co-op, PCC Natural Markets, to sell multivitamins, calcium and omega-3 supplements at half the price.

NBJ|Engredea Monograph
The NBJ|Engredea Monograph is a monthly report filled with exclusive content on an ingredient or ingredient category, and includes market data, science, intelligence and in-depth coverage.

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Probiotics 2013
Protein
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Exporter's Guide to the U.S. market
Ingredient Market Forecast
Omega-3s
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Probiotics 2011
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