Carlotta Mast

Senior Director of Content & Insights; Editor-in-Chief,,
New Hope Natural Media

Carlotta Mast is a recognized expert in the natural products and health and wellness arena. As senior director of content and insights at New Hope Natural Media, Carlotta oversees Natural Foods Merchandiser,, Functional Ingredients, Nutrition Business Journal and New Hope's consumer content portfolio. She also is the content director for the NEXT Natural Products Accelerator, a digital platform designed to help entrepreneurs launch and grow their natural products businesses. In addition, Carlotta engages in New Hope's multi-partner research and was the lead author of NEXT: The Natural Products Industry Forecast of 2013.

Prior to this role, Carlotta was the editorial director for Nutrition Business Journal, the leading market research and business journal for today's nutrition and natural products industry executives. Carlotta is a frequent speaker at industry events and conferences, including the NBJ Summit, Natural Products Expo West and East, the NutriCosmetic Summit, SupplySide West and Nutrition Capital Network. She has been interviewed about natural products industry trends, regulatory issues and market performance by numerous media outlets, including The New York Times, Cosmopolitan, NPR, ABC News and others. Carlotta also appears in the 2013 BBC documentary The Men Who Made Us Thin.


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Natural and organic: Let's unify to create a healthy, sustainable and just food system 2
New York Times food columnist Mark Bittman drew the ire of organic advocates with his May 6 editorial, “Leave ‘Organic’ Out of It.” Rather than view his arguments as a knock against organic, I see them as a call for unity—something the natural products community desperately needs right now.
Rudi’s Jane Miller on sleeping your way to the top and other business myths
Miller offers career advice and shatters common myths about business success in her soon-to-be-published book, Sleep Your Way to the Top.
Durant vs. James: KD's the winner because he's KIND 1
Compare Kevin Durant and LeBron James all you want. Durant's the winner in my book because he would rather use his influence to inspire kindness and healthy snacking than to hawk fast food or sugary drinks.
Creating a new funding opportunity for mission-driven brands  1
Eric Schnell, founder of the newly-formed MetaBrand Capital, talks about the mindset and strategies of startup investors looking to invest in mission-driven natural products companies.
Is attacking natural the best way to support organic? 8
A new group called Organic Voices is working to educate on the benefits of organic by taking down products labeled natural. Is this negative approach the best way to get more consumers and brands to commit to organic?
Krave beef jerkey was a standout at Fancy Food
8 trend-setting natural and organic products from Fancy Foods 2014  1
Though January's Winter Fancy Food Show focuses on specialty food products, trends from the natural channel like ancient grains, chia and coconut were certainly sharing the spotlight. Here are eight standout natural and organic products from the show that provide a hint of trends likely to show up in the coming year.
Jackson's Honest Potato Chips
Jackson's Honest: Get to know the soul of a natural products startup
Organic potato chip startup proves the power of video storytelling for authentic, mission-based brands.
5 trend predictions worth watching in 2014
Natural products companies would be wise to take heed of these consumer, business and employment trends
What the EVOL acquisition means for Boulder Brands  1
Boulder Brands transformed the Glutino and Udi's businesses following their purchases. Now that Boulder Brands has gobbled up EVOL for $48 million, we expect to see similar developments for the maker of clean, frozen convenience foods.
Who will be your future health and wellness shoppers? 
New Hope Natural Media's new Market Innovation Consumer Segmentation identifies those consumers who are most likely to be early adopters of natural, organic and healthy products.
Taste is the priority for these happy-go-lucky shoppers
The aptly named Life Tastes Good group within New Hope Natural Media’s Market Innovation Consumer Segmentation lives life to the fullest and chooses food because it is delicious not healthy. Learn more about this relaxed shopper segment in this infographic.
Convenience tops health when you are a Guilty and Defeated consumer
These time-strapped consumers want to be healthy, they are just too busy and stressed out to prioritize health and wellness over convenience. Learn more about this group within New Hope Natural Media’s Market Innovation Consumer Segmentation study in this infographic.
Doctor knows best for these safety-focused consumers
If you can win over health practitioners, you can win over this group of shoppers, according to findings from New Hope Natural Media’s Market Innovation Consumer Segmentation study. We call this segment the 4 Out of 5 Doctors group. Learn more about them in this infographic.
Label-reading moms: What you need to know to win over these influential shoppers
Label-focused moms remain an important and influential demographic for natural, organic and healthy brands. Yet, they aren't an easy demographic to win over, as New Hope Natural Media found in our new Market Innovation Consumer Segmentation research. Learn more about this group we call the Chief Health Officers here.
The #Young4Ever shoppers could be your best natural products customers yet
Think labeling-reading moms with young children are the best customer for your natural, organic and healthy products? You might want to think again, as New Hope Natural Media has learned through our new Market Innovation Consumer Segmentation study. Get to know the group we think could become your greatest customer base in this infographic.

Newhope360 newsletter: Natural Products Daily

NBJ|Engredea Monograph
The NBJ|Engredea Monograph is a series of reports filled with exclusive content on an ingredient or ingredient category, and includes market data, science, intelligence and in-depth coverage.

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The FEAR Report
Sweeteners: 2013 Edition
Probiotics 2013

Exporter's Guide to the U.S. market
Ingredient Market Forecast
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