Combating cardiovascular disease has been one of the most successful medical and public health interventions of the last 50 years. The spillover to functional food ingredients and complementary and alternative medicine (CAM) represents some of this industry's greatest successes, and a few inglorious failures.
Consumers want more: more transparency, more healthy ingredients, more energy. And also, consumers want less: Less gluten, less allergen triggers, less GMOs. How are these desires translating to new product development?