The ground is shifting in the multivitamin world. Adult multivitamin sales are down 9 percent over the last year in the natural channel, according to SPINS data. But fret not! Supplement makers are merely diversifying, so women’s multivitamins grew 10 percent, men’s multis by 5 percent, and children’s multis by 6 percent.
On the 20th anniversary of the Dietary Supplements Health and Education Act, Alkemist Labs' Elan Sudberg shares his thoughts on the state of the regulatory system governing supplements and what he think needs to change....More