The natural products industry is a business whose fundamentals haven’t changed, while the world around it won’t stand still. Nowhere is this more apparent than in the symbiotic relationship between natural products distributors and retailers.
In this corner: organic. In the other: natural. It’s not exactly the fight of the century, but at least as far as some consumers are concerned, the term natural seems to be getting in a few good punches.
Not to mention a lot of head-scratching among organic-industry officials. While products certified organic by the U.S. Department of Agriculture are tightly regulated and inspected, few rules exist for products using the “natural” label. Yet consumers seem confused about the two words.