Jeff Hilton

Jeff
Hilton
Co-Founder, Partner and CMO,
BrandHive
2 14

Jeff Hilton is partner and co-founder of BrandHive, a leading healthy lifestyle branding agency providing high-level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies around the globe. Jeff has been recognized by Advertising Age as one of the nation's Top 100 Marketers. He brings 35 years of advanced business and marketing insights to his clients, including over 20 years working with leading brands in the dietary supplement, functional food and beverage, and health and beauty categories. Jeff's background also includes leadership positions with Nature's Way and Nutraceutical Corporation as president of their KAL supplement brand.
 
Hilton has been an invited speaker at healthy lifestyle events worldwide, including Natural Products Expos East and West, Nutracon, NBJ Summit, Fancy Food Show, IFT and Vitafoods. He was also awarded the Personal Service Award from Nutrition Business Journal in recognition of his ongoing efforts to raise the bar for industry including editorial contributions, pro bono work, webinars and speaking engagements.

Articles
The new marketing paradigm: Mastering the 5 C's of engagement
Successful brand marketing today requires attention to concept, content, connection, community and continuity, writes Jeff Hilton of BrandHive.
Convergence is changing the marketplace -- are you ready?
As the lines blur between supplements, foods, beverages and pharmaceuticals, smart industry players are working toward more customized, personalized approaches to healthcare and wellness.
Packaging can build customer trust and loyalty 1
First impressions are everything. Nowhere is that more true than on the label of a health product.
10 ways to attract millennials to your natural product
Millennials, the generation of more than 50 million people who span the ages of 18 to 32, represent a less-saturated market for natural products manufacturers. Here's how to reach them.
What does your logo say about your brand?
Have you ever given serious thought to what your logo says about your company, your philosophy, your people and your
Being green in a lean economy
The green movement is still alive and well, but the green consumer is evolving in terms of attitudes and purchase
Dosage and delivery innovations: dazzle or desperation?
Has anyone else noticed that the natural-foods and supplements aisles are a lot more fun than they used to be? Not that
Marketing Insights: Integrating the message
Knowing how to use an effective mix from your marketing tool belt is both an art and a science. Branding guru Jeff
The customer-brand relationship
The secret to sales success is to move your customer up the ladder from brand awareness to brand loyalty. Branding guru
Creating a value proposition
Marketing expert Jeff Hilton explains how communicating functional and emotional benefits creates a reason for
Power branding integrates the message
Welcome to my world. This is the first of a four-part series examining a discipline I like to call Power
The science behind the sales
Jeff Hilton explains how science brands ingredients successfully and sells finished products to a skeptical
US cracks down on crank claims
Regulatory reforms crack down on false and misleading claims; Jeff Hilton advises manufacturers and marketers how to
How To Reach Consumers With A Science-based Message
In a world of increasingly sceptical consumers, a poorly conceived science-based marketing drive could write your
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