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Jeff Hilton

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Articles by Jeff Hilton
10 ways to attract millennials to your natural product
Millennials, the generation of more than 50 million people who span the ages of 18 to 32, represent a less-saturated market for natural products manufacturers. Here's how to reach them.
What does your logo say about your brand?
Have you ever given serious thought to what your logo says about your company, your philosophy, your people and your
Being green in a lean economy
The green movement is still alive and well, but the green consumer is evolving in terms of attitudes and purchase
Dosage and delivery innovations: dazzle or desperation?
Has anyone else noticed that the natural-foods and supplements aisles are a lot more fun than they used to be? Not that
Marketing Insights: Integrating the message
Knowing how to use an effective mix from your marketing tool belt is both an art and a science. Branding guru Jeff
The customer-brand relationship
The secret to sales success is to move your customer up the ladder from brand awareness to brand loyalty. Branding guru
Creating a value proposition
Marketing expert Jeff Hilton explains how communicating functional and emotional benefits creates a reason for
Power branding integrates the message
Welcome to my world. This is the first of a four-part series examining a discipline I like to call Power
The science behind the sales
Jeff Hilton explains how science brands ingredients successfully and sells finished products to a skeptical
US cracks down on crank claims
Regulatory reforms crack down on false and misleading claims; Jeff Hilton advises manufacturers and marketers how to
How To Reach Consumers With A Science-based Message
In a world of increasingly sceptical consumers, a poorly conceived science-based marketing drive could write your
Editor's Picks
  1. IMG co-founder Jeff Hilton to host NBT Awards at Vitafoods Europe  
  2. Is your food Animal Welfare Approved?  
  3. Celiac disease linked to weak bones  
  4. 8 patio-party recipes  
  5. How to select safe, effective sun care for the whole family  
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