Jenna Blumenfeld

Senior Food Editor,
New Hope Natural Media
7 mainstream food brands reformulating to meet consumer demand 1
These companies are just brushing the surface of massive improvements to the food system, but they're making moves that are a good start.
Unboxed: 9 new natural nut butters, superfoods and more
Unboxed is a weekly gallery that reviews the newest natural foods and beverages.
Package spotlight: 3 excellent natural product redesigns
Get your packaging inspiration from these stellar natural rebrands.
Chipotle paves way for non-GMO food service
Chipotle is proving that non-GMO food service can be achieved in a cost-effective way, and other fast food chains are running out of excuses.
A new look for sports and endurance products 1
Winning new exercise foods and beverages clean up race day with whole fruits, grains and vegetables.
6 whole-food snacks to power up your sports set
Stock up on these whole-food sports products to power up your endurance set.
Unboxed: 10 new savory (and sweet!) natural snacks
Savory is having a moment. The week in Unboxed, we review brand new natural and savory granola, bars, organic coconut milk and other snacks.
KIND hit with FDA warning letter for ‘healthy’ labeling claims 1
KIND received a warning letter from the FDA citing the conscious company for mislabeling its products as "healthy" even though they contain ample fat. Here, KIND responds, noting that almost all of the fat comes from heart-supportive nuts.
10 natural product redesigns (that rock!) 3
Go ahead, judge a book by its cover. Or more accurately, a food by its package. These top rebrands show how much of a difference packaging can make.
Unboxed: 12 new natural products that pack a nutritional punch 1
This week on Unboxed, we review natural food and beverage products that feature super-charged nutrition.
Want to strengthen organic? Grow organic supply chains 2
Whether big operations or small family farms, more organic farmland means more organic food for all.
Unboxed: 15 new natural products in pouches 2
We review products in pouches—the popular food and beverage packaging that's convenient, and lighter than jars and cans (read: a smaller carbon footprint during shipping).
New plant-based foods tap classic ingredients, next-gen formulations to reach new markets
A peculiar phenomenon is occurring in the plant-based category. While just 5 percent of the U.S. population claims to follow a vegetarian diet, meat-eating consumers increasingly buy vegan and vegetarian products.
Food sustainability rating system hits the shelf rather than the package
We asked Alexander Gillett, founder of HowGood, why a rating system was needed to inform customers “how good” a food product is, and why foods should be rated in terms of sustainability.
8 future diet fads you need to know
Have you heard about the Twilight Diet? (Don't worry, we hadn't either). We had some fun creating this list of crazy diet fads we really hope don't catch on.
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