Jenna Blumenfeld

Senior Food Editor,
New Hope Natural Media
Earth Balance announces responsible palm oil initiative
By partnering with the Palm Oil Innovation Group, Earth Balance commits to sourcing 100 percent consciously sourced palm oil by the end of 2015.
In 80 years, thousands of fruits and vegetables went extinct [Infographic]
Seed varieties shrank about 93 percent during the 80-year period between 1903 and 1983. In the last thirty-two years, have fruits and vegetables diminished even more drastically?
9 GMOs that may soon be approved
The following products have petitions pending approval with the USDA and FDA.
USDA approves "Arctic," the non-browning, GMO apple 1
Will a genetically engineered apple soon be in a store near you?
9 new natural products to learn about—in under 30 seconds [Video]
Check out these down-and-dirty videos to learn about the newest chip flavors, granolas, and chocolates. And remember to tune in for the latest on natural products every week on "Unboxed".
Unboxed: 13 must-try frozen natural foods 1
Modern frozen foods barely resemble the stale T.V. dinners of our childhood. From ultra-clean, organic ingredients to authentic ethnic dishes, new frozen brands are dedicated to offering consumers convenience and health.
Product picks for the gluten-free journey
Sales of gluten-free products grew 44 percent to $10.5 billion from 2011 to 2013—and they are predicted to increase an additional 48 percent by 2016. These products will satisfy shoppers at every step of the gluten-free transition.
Is the Non-GMO Project seal the only way to communicate your non-GMO message?
Can non-GMO brands who opt out of the Non-GMO Project Verification still communicate their values in a way that builds consumer trust?
Unboxed: 8 new natural frozen meals, sweeteners and drinks
This week in Unboxed, we sampled a diverse array of natural treats, ranging from frozen pierogi to soft-baked granola and coconut nectar sweeteners.
The Vegan (R)Evolution 
Plant-based brands find massive opportunities when they reach outside of their core audiences
Jimmy Kimmel's prank confirms that cold-pressed juices taste like blended candy 3
Jimmy Kimmel's 'Lie Witness News' teaches us some lessons about the cold-pressed juice trend (really).
Unboxed: 13 healthy snacks, salad dressings and more
Unboxed Edition 14: The pioneering snack foods that bridge our meals now offer protein and fiber in addition to tongue-tingling flavor.
Animals raised for meat need a little R.E.S.P.E.C.T 2
A recent report of animal cruelty in a meat research lab raises questions about future best practices.
5 trends spotted at the Winter Fancy Food Show 2015
Consumers' increasing taste for sophisticated flavors, simple ingredients and less sugar is blurring the line between the gourmet and natural food categories. That was evident as ever at the Winter Fancy Food Show. Here, we share some of our favorite cross-category finds in line with trends in the natural and organic space.
New products for vegans, snackers and more create buzz at Fancy Food Show
New Hope Natural Media Senior Food Editor Jenna Blumenfeld is at the Winter Fancy Food Show in San Francisco this week to scope out the newest trends in specialty and gourmet food.
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