Jenna Blumenfeld

Senior Food Editor,
New Hope Natural Media
Flexitarian eating about more than food choices 
Flexitarian eating is gaining traction in this world of growing diets such as paleo, vegan, gluten free and more. Here we talk with flexitarian chef and author Peter Berley about what it all means.
GMO advocate Norman Borlaug commemorated in U.S. Capitol 1
When natural industry leaders obtain the level of recognition biotech pioneers receive, the organic movement will have truly arrived.
8 exceptional vegan products from Expo West 2014 1
Eat your hearts out, vegans. Here are the new top players in town.
5 paleo picks from Expo West 2014
The new crop of paleo-friendly products made an impression on us at Expo West 2014. Here's a short list of the most exciting caveman-approved natural foods.
Smart Balance switches to non-GMO  3
Boulder Brand's Smart Balance announced it will transition its buttery spreads to non-GMO.
Is matcha the next beverage trend? 
Made from a finely ground fine Japanese tea, matcha has been used in elaborate Buddhist ceremonies for upwards of 800 years. Now, its electric green color and unparallelled health benefits have made it a prized ingredient for many of today's natural beverages. Here are a few favorites.
Upstart Kombucha co-founders Caleb Hanson, Josh Garner, and Brian McKinney.
Upstart Kombucha rebrand attracts natural customers 
The founders of Upstart Kombucha talk about how their recent rebrand aims to appeal to a more sophisticated natural customer.
Nominate your product: Delicious Living's 2014 Best Bite Awards
Nominate your favorite natural food and beverage products for Delicious Living's 2014 Best Bite Awards! Entry deadline: Monday March 17, 2014
Expo West 2014 pre-show editor's picks: Beverages 
These five beverage brands are breaking boundaries with sugar-free energy drinks, forager-inspired juices and tea cocktail mixers.
Hot sauce sales are growing.
Why hot sauce sales are soaring
American palates are growing more adventurous, and with them, hot sauce sales.
NuttZo: Taking nut butter to the next level  2
Plain old peanut butter pales in comparison to NuttZo's blend of seven seeds and nuts. Founder Danielle Dietz-LiVolsi talks about the challenges of breaking into the nut butter business and the successes. Dr. Oz anyone?
Should naturals fear a new pro-GMO coalition?  1
A recently formed big ag organization plans to launch a GMO education campaign. Here's what you need to know.
Can supplements be transparent when going non-GMO? 1
Supplements are notoriously difficult to certify as non-GMO. But educating consumers throughout the verification process builds trust and transparency.
Kashi company involved in natural lawsuit.
7 notable lawsuits in the struggle to define natural  2
This list re-caps a sampling of notable natural lawsuits.
Are non-GMO Cheerios stirring up the natural industry? 4
General Mills recently announced that their Original Cheerios will soon be GMO free—a move that non-GMO advocates have applauded. But the announcement has conjured more questions than answers.
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