Jenna Blumenfeld

Senior Food Editor,
New Hope Natural Media
Back to the Roots ready to grow with $2M in funding
As the Oakland, Calif., company basks in an ultra-successful round of fundraising, co-founder Nikhil Arora discusses what's in store for Back To The Roots.
22 innovative investors who support Back To The Roots
Today Nikhil Arora and Alejandro Velez, co-founders of Back To The Roots, announce their successful fundraising round, which garnered $2 million. The investors were a group of top visionaries in sustainability, food security, philanthropy and more. Here, learn more about the 22 investors who support Back To The Roots.
Unboxed: 11 new natural products shoppers will love
One of our favorite new natural products from this week? Divino's elegant Italian ice—made with real fruit puree and packaged in a hollowed-out frozen fruit.
Expo West 2015 NEXTY Award winners
From safer, more sustainable seafood to nontoxic nail polish, these are the products and companies that represent what tomorrow's healthy living landscape will look like.
Natural retailers pivot retail models to better serve changing customer base
Four concepts are changing natural products retail models. Here's a look at the future.
Manufacturers build infrastructure for traceable seafood 1
The wave of consumers seeking sustainable seafood is growing. Meet NEXTY Editors' Choice winners Safe Catch, Fishpeople and Community Seafood, who are rising to meet this demand.
Patagonia supports food transparency, GMO labeling
Food transparency isn’t an issue exclusive to the natural industry—it’s important to all brands that are founded upon sustainable and transparent business models.
Unboxed: 14 new energy beverages, snacks and more
"Unboxed" is where we review brand spankin' new natural products. This week, we sipped caffeinated juice, beverages that promote calm, targeted functional beverages and more.
SunOpta receives first non-GMO verification from USDA
SunOpta requested that the USDA certify its processes for sourcing non-GMO ingredients, a move that may further complicate an already confusing issue.
Organic India's new CEO Kyle Garner talks sustainable sourcing, next steps for growth
Kyle Garner, formerly at New Chapter, recently joined Organic India, makers of consciously sourced teas and herbal supplements, as CEO. Here, he outlines plans for the future, the state of sustainability and advice for natural products entrepreneurs.
In defense of Chipotle's non-GMO initiative 2
Going non-GMO is a process, and Chipotle's recent announcement gets the ball rolling.
7 mainstream food brands reformulating to meet consumer demand 1
These companies are just brushing the surface of massive improvements to the food system, but they're making moves that are a good start.
Unboxed: 9 new natural nut butters, superfoods and more
Unboxed is a weekly gallery that reviews the newest natural foods and beverages.
Package spotlight: 3 excellent natural product redesigns
Get your packaging inspiration from these stellar natural rebrands.
Chipotle paves way for non-GMO food service
Chipotle is proving that non-GMO food service can be achieved in a cost-effective way, and other fast food chains are running out of excuses.
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