Jenna Blumenfeld

Senior Food Editor,
New Hope Natural Media
Fair trade jewelry by BeadForLife
Fair trade attracts sales as shoppers attune to mindful buying 
For many natural retailers, sourcing locally is an infallible value as shoppers continue to seek deeper knowledge of how their food, clothing, accessories and personal care items are produced, and the stories behind that production.
How one grocer sells "grotesque" fruits and vegetables
Almost half of all food goes to waste in the United States. Here's one French supermarket's strategy to combat food waste and boost their bottom line by selling imperfect produce.
30 exceptional gourmet products to stock 2
Local, non-GMO, organic ... these superb fancy picks indicate gourmet's slide into natural.
Consumer Reports shouldn't sweep "natural" under the rug 2
A new campaign by Consumer Reports aims to eliminate the term "natural" from all food labels. This is an unsustainable solution.
Delicious Living's 2014 Best Bite Awards Winners 
See the companies who earned Delicious Living's second annual Best Bite Awards!
9 top influential food videos of all time 3
These top influential videos, organized in chronological order, are largely to thank for the modern food movement that lauds healthy eating and conscious sourcing.
8 stellar before & after natural rebrands 3
Our favorite natural redesigns that have occurred in the past few years. By examining these exceptional facelifts, we can better understand how package design, name and feel boosts a product's storytelling power.
New debate over GMO cleaning ingredient takes hold  2
As natural cleaning companies explore new ways to use synthetically engineered algae oil, the GMO conversation is muddied.
5 distinctive yogurts to jazz up your dairy case 
A Greek yogurt renaissance has helped sales of yogurt and kefir reach $3.1 billion in natural and conventional channel sales in the 52 weeks ending March 23, 2014, according to SPINS. Here are some new takes on the yogurt trend to diversify your dairy case.
Milk your health food store's yogurt sales 
The rise in Greek yogurt has opened customers to more diverse dairy case choices.
Investors agree, hemp is smokin' hot 
With big-box retailers falling in love with hemp, this ingredient is primed to be the next superfood.
Gender equality in lab research is long overdue 1
The National Institutes of Health recently addressed the gender bias in animal studies. The time to remedy this inequality is long overdue.
4 bite-sized snacks to stock 1
Low-commitment, bite-sized snacks that satiate hunger.
5 natural meat selections to serve meat-eating customers 
Entice carnivorous consumers with responsibly produced, clean meat products.
Conscious meat producers meet growing natural-consumer demand 
Conscientious producers are meeting the demands of growing concern about meat production and the hot paleo way of eating.
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