Jessica Rubino

Content Marketing Director,
New Hope Natural Media
3 natural beauty trends spotted at Expo East
Soapmaking goats? Fat on your face? We highlight three brands with unique takes on the natural personal care industry's most influential concepts.
Is 'transparency' your most important business practice?
Here at Natural Products Expo East, take a few moments to share with your industry partners how transparency plays a role in your business.
Transparency is a movement, not a fad
Various approaches to transparency have taken shape over the past decade, a result of consumer awareness and a new generation of mission-based brands caring as much about how they’re doing business as the products they sell.
20 brand new products you'll find at Expo East 2015 1
Here's a first look at some of the new items you'll see on the 2015 Natural Products Expo East show floor. From natural foods to supplements, our editors selected the products you need to see in Baltimore.
4 ways the nutricosmetics market is maturing
Good things may be on the horizon for an older and wiser U.S. nutricosmetics category.
Break things! And other ways nutrition companies can innovate
5 entrepreneurial tips from food industry experts.
What The Honest Co.'s sunscreen controversy can teach us about innovation and trust
Scathing consumer reviews of The Honest Co.'s mineral sunscreen reinforce the importance of delivering on product promises and prove that "nontoxic" alternatives are not exempt from backlash.
More than skin deep 
Nutricosmetics: global success, domestic opportunity
9 natural brands kicking butt on social media
We “like” what these natural products rock stars are doing to connect with their audiences via social media—so we thought we’d “share.”
Burt Shavitz leaves behind a natural beauty legacy
The notorious co-founder of Burt's Bees remained the face of the brand long after he was no longer with the company, and his impact in the natural beauty space will continue to live on.
3 ways to promote safe sun care in your store
Sunscreen could be one of the most critical products in your health and beauty department, yet many consumers are still using the chemical-laden versions they've grown up with.
Expo West 2015 NEXTY Award winners
From safer, more sustainable seafood to nontoxic nail polish, these are the products and companies that represent what tomorrow's healthy living landscape will look like.
Scotch Naturals' science-based approach delivers nontoxic nail care to retail, salons
Few companies are taking a bigger-picture approach to cleaning up the nail care industry as proactively as our NEXTY Award winner Scotch Naturals.
Natural and organic oral care's fresh new look
As an increasingly important category, natural and organic oral care is generating greater attention.
5 oral care additions on our radar
Oral care is changing face; and here are some innovative new products to stock.
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