Nontoxic condom brand Sir Richard's chooses not to play it safe, using the recent Hobby Lobby controversy as a way to deliver its products to more people. Is its latest marketing effort an effective way to spread its mission, or is the company striking out?
Consumers want more: more transparency, more healthy ingredients, more energy. And also, consumers want less: Less gluten, less allergen triggers, less GMOs. How are these desires translating to new product development?