Jessica Rubino

Jessica
Rubino
Deputy Editor, Consumer and Digital ,
New Hope Natural Media
Articles
Supplement safety: whose responsibility is it?
In a world where anyone can act as an investigative reporter and go directly to the source, which supplement companies and retailers are ready to provide trusted safety information to consumers?
Natural Products Expo East 2014 supplement and personal care product preview  1
A focus on men highlights the newest in personal care at Natural Products Expo East 2014.
Embrace all-natural sexual health and feminine products 
As consumers look to green up every aspect of their lives, the relatively untapped sexual health personal care category has major potential.
Highlight natural personal care products backed by science 
Science is increasing in the natural personal product market. Here's why it matters and three products to count on.
Market personal care for the whole family 
All members of the family are looking for natural skin care, not just moms and babies. Here's what you need to know about the market including some products that are sure to please.
Farm-to-face beauty emerges in HABA aisles 
Whole, fresh ingredients come in a ready-made skin care package to feed the farm-to-face movement.
Natural personal care products
4 hot trends shifting HABA departments 
The numbers show that natural and organic personal care is thriving, and these four emerging trends will only heighten interest in this area of your store.
Sir Richard’s supports safe extracurriculars for Hobby Lobby employees 
Nontoxic condom brand Sir Richard's chooses not to play it safe, using the recent Hobby Lobby controversy as a way to deliver its products to more people. Is its latest marketing effort an effective way to spread its mission, or is the company striking out?
SoapBox Soaps makes mission-driven suds a success 
Soap = Hope is the core mission behind Soapbox Soaps. Through its one-for-one model, the company donates bars of soap, fresh water, and vitamin supplements to children across the globe.
4 trends defining the future of nutricosmetics 1
What's next in this emerging category? Anyone interested in the beauty-from-within space should pay attention to these four trends, according to Paula Simpson, nutricosmetics formulation expert.
5 tips to boost natural beauty sales
Long time-Whole Foods Whole Body executive global coordinator and beauty brand entrepreneur Jeremiah McElwee offers advice for raising the bar in your beauty department.
3 emerging trends in safer sunscreen
Mineral sunscreen is one of the most promising segments in the natural personal care industry. Here are three innovative, emerging trends that shine.
Organic personal care: Has anything changed since 2002?
The natural and organic personal care space is vibrant and growing. But when it comes to "organic" claims, have we made progress since 2002?
Cosmetics giant Avon ditches triclosan
As another mass personal care manufacturer shows it’s listening to consumer concern, natural brands should focus on messaging and innovation to stay ahead.
10 natural beauty picks from Expo West 1
From cosmetic mushrooms and juice-inspired natural scents to biodynamic skin care and bath soaks for the healthy lifestyle, check out this year’s natural beauty A-List from Natural Products Expo West in Anaheim.

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The NBJ|Engredea Monograph is a series of reports filled with exclusive content on an ingredient or ingredient category, and includes market data, science, intelligence and in-depth coverage.

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