Jessica Rubino

Deputy Editor, Consumer and Digital ,
New Hope Natural Media
5 natural skin care products that fight time naturally 1
With $37 million in sales, natural products retailers can't afford not to sell natural facial lotions and creams. Learn more about five of our favorite antiaging products and the ingredients shoppers are seeking.
Age Well: High-performance natural skin care supports healthy aging
Science-backed ingredients are boosting natural personal care.
Why 2015 should be the year we ban triclosan 1
Triclosan takes another hit in a new research study -- so why is this endocrine disrupting chemical still abundant in personal care products?
A closer look at 2014 Expo East NEXTY Lifestyle Award winner Buff Her House of Exfoliation
Buff Her House of Exfoliation receives a Natural Products Expo East NEXTY Award (People's Choice) for its new line of foodie-flavored skin care.
A closer look at 2014 Expo East NEXTY Lifestyle Award winner #MPWR
#MPWR receives a Natural Products Expo East NEXTY Award (Editors' Choice) for its smartly marketed USDA Organic certified skin care line for teens.
Fun and fresh natural beauty trends at Natural Products Expo East 2014 (video) 1
From natural deodorant to skincare products for teens, check out these new natural beauty products hitting the shelf from Natural Products Expo East.
9 natural beauty product standouts spotted at Expo East 2014
The big wins in personal care products found at Natural Products Expo East target customers not always served in the natural foods store beauty area.
Supplement safety: whose responsibility is it?
In a world where anyone can act as an investigative reporter and go directly to the source, which supplement companies and retailers are ready to provide trusted safety information to consumers?
Natural Products Expo East 2014 supplement and personal care product preview  1
A focus on men highlights the newest in personal care at Natural Products Expo East 2014.
Embrace all-natural sexual health and feminine products 
As consumers look to green up every aspect of their lives, the relatively untapped sexual health personal care category has major potential.
Highlight natural personal care products backed by science 
Science is increasing in the natural personal product market. Here's why it matters and three products to count on.
Market personal care for the whole family 
All members of the family are looking for natural skin care, not just moms and babies. Here's what you need to know about the market including some products that are sure to please.
Farm-to-face beauty emerges in HABA aisles 
Whole, fresh ingredients come in a ready-made skin care package to feed the farm-to-face movement.
Natural personal care products
4 hot trends shifting HABA departments 
The numbers show that natural and organic personal care is thriving, and these four emerging trends will only heighten interest in this area of your store.
Sir Richard’s supports safe extracurriculars for Hobby Lobby employees 
Nontoxic condom brand Sir Richard's chooses not to play it safe, using the recent Hobby Lobby controversy as a way to deliver its products to more people. Is its latest marketing effort an effective way to spread its mission, or is the company striking out?
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