Jessica Rubino

Content Marketing Director,
New Hope Natural Media
9 natural brands kicking butt on social media
We “like” what these natural products rock stars are doing to connect with their audiences via social media—so we thought we’d “share.”
Burt Shavitz leaves behind a natural beauty legacy
The notorious co-founder of Burt's Bees remained the face of the brand long after he was no longer with the company, and his impact in the natural beauty space will continue to live on.
3 ways to promote safe sun care in your store
Sunscreen could be one of the most critical products in your health and beauty department, yet many consumers are still using the chemical-laden versions they've grown up with.
Expo West 2015 NEXTY Award winners
From safer, more sustainable seafood to nontoxic nail polish, these are the products and companies that represent what tomorrow's healthy living landscape will look like.
Scotch Naturals' science-based approach delivers nontoxic nail care to retail, salons
Few companies are taking a bigger-picture approach to cleaning up the nail care industry as proactively as our NEXTY Award winner Scotch Naturals.
Natural and organic oral care's fresh new look
As an increasingly important category, natural and organic oral care is generating greater attention.
5 oral care additions on our radar
Oral care is changing face; and here are some innovative new products to stock.
Natural marketplace sees personal care industry shift to organic
The personal care industry is moving toward high-performance alternatives plus transparent sourcing to find success with consumers.
Health Heroes vs. Health Villains
From inaction and junk food to chemicals and convenience, our Health Heroes discuss the forces they're fighting against to create innovative healthy solutions such as school lunch programs, natural sunscreens and nutritious snacks.
9 Health Heroes causing healthy disruption
We asked our Health Heroes how they're using their powers for good--and taking down Health Villains.
Who is your #HealthHero?
Captain Kiwi! Souper Woman! The Renegade Lunch Lady! Our #HealthHeroes to the rescue.
Beyond the essentials 
Ancient wisdom blends with modern appeal to invigorate the essential oils category
The Future of Anti-aging Products 
How personalized medicine is driving innovation and consumer education
Business advice for building a vibrant natural beauty brand 3
From connecting with retailers to conquering formulation challenges, we chatted with Weleda North America CEO Jasper van Brakel to find out what makes a natural beauty brand successful.
Personal care brands to watch from Expo West 2015
Sustainably sourced ingredients, high-performance antiaging products and brands glowing with authenticity took center stage at Natural Products Expo West in Anaheim.
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