Jessica Rubino

Content Marketing Director,
New Hope Natural Media
EWG Verified strives to empower consumers, challenge cosmetics ‘status quo’
A new cosmetics verification, the first of its kind to focus on health and safety, strives to not just change how consumers shop--but how brands and retailers do business.
Could Donald Trump's tweet be good for the non-GMO movement?
The presidential candidate's (since deleted) tweet may not have really told us anything about his stance on GMOs, but it shows that Big Ag and genetically modified foods have become mainstream.
How to make healthy food universal
Esca Bona’s Massive Access and Affordability presenters weigh in on how to take the good-food movement mainstream.
6 'Back to the Future' trends shaping the natural products industry
Forget video chats and wearable technology—but good call on those—the best things to happen to 2015 are the innovations that are helping us be healthier every day.
7 new natural personal care products that impress
From delivering vibrant cosmetics to potent skin care and products that give back, these natural options represent the new face of nontoxic beauty.
3 natural beauty trends spotted at Expo East
Soapmaking goats? Fat on your face? We highlight three brands with unique takes on the natural personal care industry's most influential concepts.
Is 'transparency' your most important business practice?
Here at Natural Products Expo East, take a few moments to share with your industry partners how transparency plays a role in your business.
Transparency is a movement, not a fad
Various approaches to transparency have taken shape over the past decade, a result of consumer awareness and a new generation of mission-based brands caring as much about how they’re doing business as the products they sell.
20 brand new products you'll find at Expo East 2015 1
Here's a first look at some of the new items you'll see on the 2015 Natural Products Expo East show floor. From natural foods to supplements, our editors selected the products you need to see in Baltimore.
4 ways the nutricosmetics market is maturing
Good things may be on the horizon for an older and wiser U.S. nutricosmetics category.
Break things! And other ways nutrition companies can innovate
5 entrepreneurial tips from food industry experts.
What The Honest Co.'s sunscreen controversy can teach us about innovation and trust
Scathing consumer reviews of The Honest Co.'s mineral sunscreen reinforce the importance of delivering on product promises and prove that "nontoxic" alternatives are not exempt from backlash.
More than skin deep 
Nutricosmetics: global success, domestic opportunity
9 natural brands kicking butt on social media
We “like” what these natural products rock stars are doing to connect with their audiences via social media—so we thought we’d “share.”
Burt Shavitz leaves behind a natural beauty legacy
The notorious co-founder of Burt's Bees remained the face of the brand long after he was no longer with the company, and his impact in the natural beauty space will continue to live on.
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