Jessica Rubino

Deputy Editor, Consumer and Digital
New Hope Natural Media
Articles by Jessica Rubino
Millennials & supplements: The prevention disconnect 
For a generation that disregards prevention, what role can supplements hope to play in Millennial spending?
Brand as education platform: Inside Episencial's success
After raising more than $200,000 on the crowdfunding site CircleUp, Episencial Founder Kim Walls shares how she's expanding.
Green blogger turns the tide on cleaning industry
Lori Alper, founder of Groovy Green Livin, shares how her Tide-reformulation petition went viral—and what this could mean for the future of the cleaning-product industry.
Andalou Naturals leads the way for non-GMO beauty 4
Andalou Naturals is the first beauty brand to become entirely Non-GMO Project Verified. Here's why non-GMO will be relevant beyond just grocery in 2013.
5 natural sunscreen protection picks
More than 2 million cases of skin cancer will be diagnosed in 2013. Protect customers by screening products and stocking these top picks.
Slather your store with sun care that's FDA and shopper approved
Between the FDA's sunscreen requirements, avoiding harmful chemicals while keeping good ones, many may be headed for a burnout. Sooth anxieties with these sun care stocking strategies.
7 powerful women in the natural beauty industry 3
These seven inspiring women, from entrepreneurs to activists (and both!), are uniting and shaping the natural and organic personal care industry.
13 natural personal care predictions for 2013 2
After a year of innovation, product launches and regulatory updates, here's what you can expect to see in the natural beauty industry in 2013.
Cosmetics safety policies: How 8 retailers measure up
The Campaign for Safe Cosmetics ranked eight of the country's largest retailers on their personal care policies and practices. Here's how the retailers did.
Campaign for Safe Cosmetics ranks retailers' cosmetics safety policies
The Campaign for Safe Cosmetics has turned its attention to retailers' personal care policies and practices. How do retailers measure up?
6 things to know about FDA’s new sunscreen regulations
First introduced in June 2011, the FDA is finally enforcing its new sunscreen regulations this month. Here's what retailers and manufacturers should know to ensure products are compliant in time for holiday travel.
Q&A: Do biodynamic cosmetics have a place in the U.S.?
Eco-Beauty Organics Founder Luise Peyton, importer of German cosmetics company Martina Gebhardt Naturkosmetik, shares why biodynamic beauty products should have a place in the U.S. market.
Nutricosmetics checklist: What makes a product stand out 1
How can nutricosmetics companies stand out in this emerging market? Here are four key issues to consider when formulating products or stocking your stores.
Nutricosmetics: 8 research-backed ingredients for healthy skin 2
From UV protection to skin hydration and circulation, here are the top natural nutricosmetics ingredients and the best research to support their results.
Weleda: A natural beauty brand's path to global success 1
After more than 90 years in the beauty business, this international household name is poised to make natural beauty mainstream and harmonize global personal care standards and preferences.

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