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Lindsay Moore, PhD

Lindsay
Moore, PhD
Articles by Lindsay Moore, PhD
Trade secrets can confer powerful competitive advantages
The trade secret is a checkmate strategy for those companies that have attended to protecting their proprietary knowledge and know-how.
Patents can protect formulations and processes
Many manufacturers overlook the opportunity to patent aspects of their food products or specialized manufacturing processes.
Deceptive claims and children
At the offices of the FDA and the FTC, a matter of concern is that of fraudulent or deceptive advertising claims concerning the safety and the health benefits of children's dietary supplements and functional food products.
What proves a health claim?
As more and more companies come under FDA and FTC scrutiny for their health and benefit claims, it is important to
The importance of duty of care
Exaggerated marketing, false and overblown label claims, adulterated and misbranded products all violate the law,
The difficulty of ethical choice
We are no longer surprised to hear about corruption in business or government, but it is surprising to find evidence of
Patent portfolios CAN attract capital
Despite the fact that the world is slipping into a recession, intellectual property (IP) and related intangible assets
Surviving financial crisis with structural capital
Recent developments in the economy and the resultant recession challenge all companies. One of the key factors in
Monetizing IP during a financial crisis
Recent developments in the world of debt finance, the economy and the resultant recession highlight new ways for
Monetize intellectual property assets with securitization finance
Since the 1990s, the world of finance has seen a renaissance that has driven the economy to record heights. However, companies that are not monetizing their intangibles to raise capital likely are missing it.
Traditional knowledge— be careful what you claim to own
As Chinese and Ayurvedic medicine and indigenous substances increasingly influence the creation of new foods and
Reverse engineering for competitive advantage
Perhaps you were one of those obsessively inquisitive kids who took apart the kitchen toaster to explore the heating
Establish competitive advantage with trademarks
Trademarks are knowledge-based assets in which value is improved through marketing activities that increase and deepen
The ethics of herbal folklore
I used to work at a dietary-supplements company. We read the authoritative herbals and identified herbs that the
Building company value with trademarks
Whether a company is public or private, built to last or to flip, the stock price or corporate valuation can be driven
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