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Articles by NFM Staff
NFM Secret Shopper: What is cellulose doing in my supplements?
Each month, NFM’s secret shopper heads incognito into a natural products store with a question. The employee’s answer—and our expert’s evaluation of the response—is reported here. Our aim: to help you improve your store’s customer service.
CRN: Supplementing with D is perfectly safe

The Council for Responsible Nutrition offers another perspective on the recent vitamin D findings published in the American Journal of Cardiology.

NFM Secret Shopper: Are multivitamins dangerous for women?
Natural Foods Merchandiser went incognito into a natural foods chain in the West to see how employees would respond to a question about a recent study on the dangers of multivitamins for women.
Retailer roundtable: Is Dr. Oz good for natural products retail? 6
Have the health teachings of television personality Dr. Oz helped or hurt natural products retailers? NFM looks behind the curtain.
4 things we're looking forward to at Expo East
What are you looking forward to at Expo East? New Hope Natural Media's editors, retailers and show veterans share their agendas.
Natural vs. conventional diapers—what's the difference? 3
NFM's secret shopper heads to the West Coast to discover why natural diapers are better for babies and the environment than conventional options.
NPAM shines spotlight on retailers
Advocacy, politics, running a business and cool new products flavor the conversations at 2011 Natural Products Association MarketPlace.
Retailer Roundtable: 'Have you begun incorporating gourmet foods into your store's product mix?' 1
Four natural foods retailers discuss how gourmet products sell in their stores.
Sweetener sales see big boost in 2010
Despite increased media attention advising against added sugar consumption, 2010 sales of sugarcane, honey and stevia saw impressive growth including a huge leap in sweeteners with stevia as a primary ingredient from $37 million in 2009 to $61 million, according to Schaumburg, Ill.-based market research firm SPINS.
Natural pet food and pet care sales on the rise
Fido still comes first for many consumers. Schaumburg Ill.-based market research firm SPINS reports sales of natural pet food and pet care items grew in 2010 including an impressive boost in the treats and snacks category from $99 million in 2009 to $127 million--a 27 percent increase.
Gluten free continues to grow
Gluten-free foods saw significant growth in 2010 including a 145 percent increase over 2009 in refrigerated nondairy beverages from $4 million to $11 million, according to Schaumburg, Ill.-based market research firm SPINS.
Growth of private label proves challenging
Experts predict private label products' market share will increase by 2012, which means there's potential for natural retailers looking to join the action
Company and people news: May 2011
Update yourself on recent news from companies and individuals in the natural products industry.
NPA MarketPlace education highlights
Anneli Spielman, former conference manager at New Hope Natural Media gives some trade show insight on education offerings at the upcoming NPA MarketPlace in Las Vegas in June.
Secret shopper: Which labels should I pay attention to at the meat counter?
NFM's secret shopper asks a small natural foods store in the Midwest which labels to pay attention to at the meat counter. The store employee's response is analyzed by an industry expert.
Editor's Picks
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  3. IMG co-founder Jeff Hilton to host NBT Awards at Vitafoods Europe  
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  5. Celiac disease linked to weak bones  
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