Each month, NFM’s secret shopper heads incognito into a natural products store with a question. The employee’s answer—and our expert’s evaluation of the response—is reported here. Our aim: to help you improve your store’s customer service.
Despite increased media attention advising against added sugar consumption, 2010 sales of sugarcane, honey and stevia saw impressive growth including a huge leap in sweeteners with stevia as a primary ingredient from $37 million in 2009 to $61 million, according to Schaumburg, Ill.-based market research firm SPINS.
Fido still comes first for many consumers. Schaumburg Ill.-based market research firm SPINS reports sales of natural pet food and pet care items grew in 2010 including an impressive boost in the treats and snacks category from $99 million in 2009 to $127 million--a 27 percent increase.