These data show just how the nearly $110 billion natural products industry adds up on the retail front. These charts and graphics report the results of Natural Foods Merchandiser's 2014 Market Overview survey of 400 natural products retailers.
Each month, Natural Foods Merchandiser's secret shopper heads incognito into a natural products store with a question. The employee’s answer—and our expert’s evaluation of the response—is reported here. Our aim: to help you improve your store’s customer service.
Consumers want more: more transparency, more healthy ingredients, more energy. And also, consumers want less: Less gluten, less allergen triggers, less GMOs. How are these desires translating to new product development?