Todd Runestad

Functional Ingredients

I've been writing on nutrition science news since 1997. Currently I'm editor-in-chief of Engredea, which includes Functional Ingredients magazine, Engredea Daily eNewsletter, NEXT Innovation Summit conference, Engredea Monograph series, and Engredea trade show linking suppliers and manufacturers in the global nutrition business. In addition, I'm supplements editor for and Natural Foods Merchandiser. Follow me on Twitter @ToddRunestad
My daily vitamin regime includes a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 
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Group defining “natural” kicks into high gear 1
Organic is officially defined. Natural is broadly used in finished products but confusion leads to lawsuits. ONHA is trying to fix that. Will consumers buy into it?
11 'clean label' ingredients and technologies driving healthy new product development 1
The term “clean label” has been percolating under the surface for the last few years. Part of the non-GMO and organic movements, it is out in the open now. Product developers now have greater access than ever to suppliers who can provide the wherewithal for healthy new product offerings. Get some!
What's the state of the omega-3 krill sector today?
Is it true that krill is eating fish oil for lunch? What does the future hold?
Kid stuff: Anything but a pill, Mom! 

The ground is shifting in the multivitamin world. Adult multivitamin sales are down 9 percent over the last year in the natural channel, according to SPINS data. But fret not! Supplement makers are merely diversifying, so women’s multivitamins grew 10 percent, men’s multis by 5 percent, and children’s multis by 6 percent.

Research supports supplement options for ADHD in kids 2
The PS-omega-3 complex combination offers promising results in treating ADHD in children
Top 11 trends shifting the way we see supplements
And you thought you knew all there was to know about the state of supplements today.
3 Expo East supplement trends you need to know
From the past to the future, our supplements editor explores the top items making waves in supplements at Natural Products Expo East.
FI How-To: How to patent your unique ingredient?
Rakesh Amin, esq., from the Washington, D.C., law firm Amin Talatti, dispenses with some sage counsel on protecting your new, novel and non-obvious ingredient. Hundreds of dollars an hour advice, yours for free for the next 3 minutes. Listen up!
Fi How-To Series: How do you select the right distributor for your brand?
Do you just go with a distributor who has a catalog with stuff to sell, or align with a long-term business partner?
FI How-To: Can supplement companies sell in both the practitioner and retail channels? 1
Can you sell your supplements in both retail and physician channels at the same time without risk?
Value of “Daily Value” questioned in vitamin C study 1
Can vitamins really prevent, cure, treat disease?
Supplement picks: Bountiful botanical selections 

Having herbal discussions might not be easy. But your customers—especially younger ones—are buying. A Gen X or millennial woman that takes more than five supplement pills a day—more than any other user segment—is the most likely average American herbal supplement user. And she’s more likely than any other group to believe that herbals are “very safe.” Here are some we, and she might, like.

Natural Products Expo East 2014 supplement and personal care product preview  1
A focus on men highlights the newest in personal care at Natural Products Expo East 2014.
FI How-To Series: How do small entrepreneurial companies position themselves for acquisition?
How do you position your company for acquisition? Neil Kimberly, formerly of Hershey's, gives us the one essential truth.
FI How-To Series: What's next in caffeine formulations?
More energy, less size! Here's where the caffeine market is going, if it continues to hew to its logical conclusion.
New in Supply

newhope360 webinar: The Future of non-GMO

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