Todd Runestad

Functional Ingredients

I've been writing on nutrition science news since 1997. Currently I'm editor-in-chief of Engredea, which includes Functional Ingredients magazine, Engredea Daily eNewsletter, NEXT Innovation Summit conference, Engredea Monograph series, and Engredea trade show linking suppliers and manufacturers in the global nutrition business. In addition, I'm supplements editor for and Natural Foods Merchandiser. Follow me on Twitter @ToddRunestad
My daily vitamin regime includes a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 
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The Aussie Way 
Notoriously restrictive TGA regulations and the healthy, booming supplement market Down Under
Vitamin K2 is ready for prime time 
Established science could provide underpinnings for a boom in new forms of the vitamin
Next-gen Supplement Branding 

Time was, dietary supplements would appeal to consumers with science—that is, by the sheer number of vitamins, minerals, and specialty ingredients listed on the label (preferably with Daily Value percentages in excess of
100 percent, because more is better, right?).

Then the millennial generation came along. The 25-to-34-year-old demographic is always vital to marketers, because buyers in this age group shop for themselves, and brand choices there can cement into lifetime loyalties.

One doctor, one episode, two views 5
Dr. Oz spent much of his show yesterday responding to recent criticism. New Hope editors Rick Polito and Todd Runestad watched the show together but came away with different observations and different opinions.
Dr. Oz rises again as non-GMO BFF
“These 10 doctors are trying to silence us,” said Dr. Oz. “We will not be silenced, we will not give in.”
Inside your company: Marketing vs. Science, vol. 2
How to manage the inevitable tension between marketing and research? Part II of our conversation with BrandHive's Jeff Hilton and CRN's Duffy MacKay.
11 omega-3 suppliers to rev up your new product development efforts
Looking to revitalize your omega-3 brand? We toured the Ingredient Marketplace show in Orlando last week, and have we got the omega-3 suppliers for you!
6 plant protein purveyors proliferating outside Disney
We traveled to the Ingredient Marketplace show in Orlando to see what's happening in the non-animal protein world. Here's our picks for suppliers to get your new product launch on trend.
Do sports supplements cause testicular cancer?
A new study found an association, but not causality. It was not a double-blind, placebo-controlled study, and some of the more popular ingredients alleged have actually been shown to have anti-cancer benefits.
Inside your company: The Marketing v. R&D tension 1
CRN's Duffy MacKay represents science. BrandHive's Jeff Hilton is marketing. Who's winning - and who should be winning? Go!
Quality is the new way forward for supplements 1
DNA barcode testing has sudden cache, thanks to the New York attorney general’s deal with GNC. But that’s not the only way to get ahead. Communicating transparency and quality metrics need to be part of every company’s business plan.
GNC deal with New York attorney general's office could change supplements industry
Will DNA barcode testing become the new industry standard?
Go With the Gut 
For now, the best opportunities—and science—around personalized medicine are in probiotics
Organic ingredients, non-GMO labels and other supplement innovations seen at Expo West 2015
Supplements sales overall may have been close to flat in 2014, but that hasn't stopped legacy brands from re-branding and re-formulating, nor start-ups from entering the space.
Todd Runestad, supplements editor
Trending supplements at Expo West 2015
Join Todd Runestad, New Hope Natural Media supplements editor, as he walks the Expo West show floor looking for what's next in pills, powders and gummy supplements.
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