Todd Runestad

Todd
Runestad
Editor-in-Chief,
Functional Ingredients

I've been writing on nutrition science news since 1997. Currently I'm editor-in-chief of Engredea, which includes Functional Ingredients magazine, Engredea Daily eNewsletter, NEXT Innovation Summit conference, Engredea Monograph series, and Engredea trade show linking suppliers and manufacturers in the global nutrition business. In addition, I'm supplements editor for newhope360.com and Natural Foods Merchandiser. Follow me on Twitter @ToddRunestad
My daily vitamin regime includes a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 
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Articles
Engredea How-To: Are supplements regulations adequate?
The Dietary Supplements Health and Education Act of 1994 has served the supplements industry well for the past 20 years. Is it enough going forward?
Botanical industry faces the music for its adulteration problem 28
Cheatery, truthiness and adulteration remains a significant problem among botanicals in the natural products industry. Heartbreak can’t be far behind.
Social campaign aims to stop krill supplement sales
Just how wrong can 65,000 signatories be?
8 new supplements aimed right at millennials
Millennials care about their health, and some hipper-than-thou supplement companies have taken notice. Check out their front-of-pack labeling.
FI How-To: Should companies spend more on nutrition research?
Companies spend a lot of money on marketing. Should they spend more on research?
FI How-To: What's the secret to a successful product launch?
Making sure your product will succeed goes beyond Rule No. 1 - taste. Listen to innovation manager Barbara Brueckner as she reveals Rules 2 and 3.
Can good PR save the omega-3 industry?
A test market public relations campaign turned out better than expected. There's just one thing missing from replicating that success nationwide.
Supplements & ingredients in 2014: This year's most-read stories
What were we reading in 2014? Here are the top 15 stories of interest to Functional Ingredients and Engredea readers. Remember when ...
Is it time for Ayurveda?
Can a health-care system 6,000 years old be wrong?
Take a virtual tour of NOW Foods' facility to see how quality supplements are made 1
Supplement quality, testing and safety remain Job 1. Responsible, reputable supplement companies routinely contract with third-party labs to vouchsafe quality products. Or, you can follow the footsteps of NOW Foods.
Pain releif: Boswellia, Curcumin, DHA
3 powerful ingredients for pain management 2
While medical marijuana gets the headlines these days for supporting pain relief, what options do you have if you don't live in states like Colorado? Read on to discover three powerful anti-inflammatory ingredients that can help ease the pain.
5 supplements that target pain and inflammation  1
Are your customers seeking relief from pain and inflammation? Consider stocking these five products to get them exactly what they need.
Does nature-identical fit on the clean label?

There are three big open secrets in the natural products industry. For one, consumers don’t even consider the fact vitamins might not be natural. After all, vitamins are substances that the body needs for survival but that it cannot make on its own and that must thus be obtained through diet. They’re essential, so they must be natural, right? Nope. As any industry insiders will attest, most vitamins are synthetically manufactured.

A closer look at 2014 Expo East NEXTY Supplement Award winner Nordic Naturals
Nordic Naturals receives a Natural Products Expo East NEXTY Award (Editors' Choice) for its innovative omega-3 phospholipids supplement.
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