Todd Runestad

Functional Ingredients

I've been writing on nutrition science news since 1997. Currently I'm editor-in-chief of Engredea, which includes Functional Ingredients magazine, Engredea Daily eNewsletter, NEXT Innovation Summit conference, Engredea Monograph series, and Engredea trade show linking suppliers and manufacturers in the global nutrition business. In addition, I'm supplements editor for and Natural Foods Merchandiser. Follow me on Twitter @ToddRunestad
My daily vitamin regime includes a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 
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Source Naturals continues to innovate with telomeres, vegan ingredients
Santa Cruz, Calif.-based supplement company Source Naturals refuses to rest on its laurels as a trusted legacy brand. The formulation innovations, rebranded unified set of SKUs and on-trend line of science-based formulations is truly a sight to behold.
Ingredient Market Forecast 2015-16: Vitamin K2 is ready for prime time
K2 takes calcium out of the arteries, where you don't want it, and puts it in the bones, where you do. What’s needed now is a major CPG company or supplements brand to pick up and champion K2
FI How-To: 3 product launch tips, starting with the supplier relationship
Don't go into a relationship with an ingredient supplier blind. Here's 3 tips from Glanbia's market analyst Max Maxwell on how to build a partnership that leads to consistent success.
Ingredient Market Forecast 2015-16: Protein diversifies amid growth
Protein is hotter than ever, even as sources and applications fluctuate broadly. Is whey giving up its mantle to plant proteins? What's next with Greek yogurt? Read on.
HBO: The gang that couldn’t shoot straight 1
HBO report ties soldiers' deaths to the "underregulated" supplements industry. Trade group leaders have been quick to respond.
Validating the quality of your contract manufacturer
Validating that your contract manufacturing partner is operating and testing for ingredient quality and purity it vital for protecting the integrity of your brand. Here Todd Runestad takes an inside look how one contract manufacturer does it.
Industry has face-to-face meetings with NY attorney general’s office 1
Two trade groups that had an audience with the New York attorney general’s office in April said the office heard loud and clear that DNA barcoding is not appropriate for testing herbal extracts but does not care.
The DNA Complications 
Will barcode testing become the new industry standard?
Supplement regulation, the Aussie way
Is there something to learn from notoriously restrictive TGA regulations and the healthy, booming supplement market Down Under?
Next-gen Supplement Branding 

Time was, dietary supplements would appeal to consumers with science—that is, by the sheer number of vitamins, minerals, and specialty ingredients listed on the label (preferably with Daily Value percentages in excess of
100 percent, because more is better, right?).

Then the millennial generation came along. The 25-to-34-year-old demographic is always vital to marketers, because buyers in this age group shop for themselves, and brand choices there can cement into lifetime loyalties.

Vitamin K2 is ready for prime time 
Established science could provide underpinnings for a boom in new forms of the vitamin
One doctor, one episode, two views 5
Dr. Oz spent much of his show yesterday responding to recent criticism. New Hope editors Rick Polito and Todd Runestad watched the show together but came away with different observations and different opinions.
Dr. Oz rises again as non-GMO BFF
“These 10 doctors are trying to silence us,” said Dr. Oz. “We will not be silenced, we will not give in.”
Inside your company: Marketing vs. Science, vol. 2
How to manage the inevitable tension between marketing and research? Part II of our conversation with BrandHive's Jeff Hilton and CRN's Duffy MacKay.
11 omega-3 suppliers to rev up your new product development efforts
Looking to revitalize your omega-3 brand? We toured the Ingredient Marketplace show in Orlando last week, and have we got the omega-3 suppliers for you!
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