Todd Runestad

Todd
Runestad
Editor-in-Chief,
Functional Ingredients

I've been writing on nutrition science news since 1997. Currently I'm editor-in-chief of Engredea, which includes Functional Ingredients magazine, Engredea Daily eNewsletter, NEXT Innovation Summit conference, Engredea Monograph series, and Engredea trade show linking suppliers and manufacturers in the global nutrition business. In addition, I'm supplements editor for newhope360.com and Natural Foods Merchandiser. Follow me on Twitter @ToddRunestad
My daily vitamin regime includes a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 
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Articles
FI How-To: Can supplement companies sell in both the practitioner and retail channels? 1
Can you sell your supplements in both retail and physician channels at the same time without risk?
Value of “Daily Value” questioned in vitamin C study 1
Can vitamins really prevent, cure, treat disease?
Supplement picks: Bountiful botanical selections 

Having herbal discussions might not be easy. But your customers—especially younger ones—are buying. A Gen X or millennial woman that takes more than five supplement pills a day—more than any other user segment—is the most likely average American herbal supplement user. And she’s more likely than any other group to believe that herbals are “very safe.” Here are some we, and she might, like.

Natural Products Expo East 2014 supplement and personal care product preview  1
A focus on men highlights the newest in personal care at Natural Products Expo East 2014.
FI How-To Series: How do small entrepreneurial companies position themselves for acquisition?
How do you position your company for acquisition? Neil Kimberly, formerly of Hershey's, gives us the one essential truth.
FI How-To Series: What's next in caffeine formulations?
More energy, less size! Here's where the caffeine market is going, if it continues to hew to its logical conclusion.
Probiotic companies develop expanded bacteria strain products for all ages
Scientific progress, positive media attention, format innovation, and increased consumer and academic focus on the gut’s role on human health have coalesced into overwhelming growth and popularity for the category, driving the expansion of probiotic products.
Probiotic supplement top picks 2
In 2013, U.S. sales of probiotic supplements jumped 23 percent to $1.2 billion, according to Nutrition Business Journal estimates. Over the past decade, the beneficial bacteria ingredient has enjoyed tremendous growth, averaging a CAGR of 21 percent over the time period, according to NBJ . This means that probiotics currently, on average, double in sales every 3.5 years—they did just that from 2010 to 2012. Consider these five selections to serve up continued sales.
FI How-To Series: How do you choose the right sweetener for your product?
Taste is king, and Americans love their sweet teeth. What considerations should product developers abide when formulating natural products? Kantha Shelke, Ph.D., principal of Corvus Blue consultancy, is here to answer your questions.
Mighty Mights 
Sustainable, versatile & profitable—algae just might save the world
Stock these 5 greens supplements 
Whole-food greens supplements are gaining market share. Here five faves.
Customers going 'greens' in the supplement aisle 
Customers are migrating toward supplementing with whole-food nutrients including the rising greens category.
IFT show: the definitive re-cap
Offering a window into the mainstream food world, the Institute of Food Technologists' annual convention, in New Orleans this year, shows how mass-market foods are embracing the health and wellness sector. Check out slide #7 for the most innovative ingredient that will change the world - and the way you think about frogs forever.
8 things that will change because of the Supreme Court Pom v Coke decision 1
What do we know now that we didn't know yesterday? Our top 8 list is right here.
10 things Fabricant told the industry this week
Wondering about the status of NDIs? Former FDA supps chief Fabricant says they "should be out this year." And nine other regulatory intel insights, right here.
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