Todd Runestad

Functional Ingredients

I've been writing on nutrition science news since 1997. Currently I'm editor-in-chief of Engredea, which includes Functional Ingredients magazine, Engredea Daily eNewsletter, NEXT Innovation Summit conference, Engredea Monograph series, and Engredea trade show linking suppliers and manufacturers in the global nutrition business. In addition, I'm supplements editor for and Natural Foods Merchandiser. Follow me on Twitter @ToddRunestad
My daily vitamin regime includes a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 
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FI How-To: What's the next big thing under the deep blue sea?
Krill totally disrupted the omega-3 fish oil industry. What other marine biomass might be ripe for the healthy consumption?
10 trends shifting the way products are being made
Consumers want more: more transparency, more healthy ingredients, more energy. And also, consumers want less: Less gluten, less allergen triggers, less GMOs. How are these desires translating to new product development?
5 things Dan Fabricant wants you to know now
What doesn't Dan Fabricant know? We caught up with him at SupplySide West in Las Vegas, where everything he said was a winner.
FI How-To: Can the fish-oil industry be saved?
For the first time since forever, the omega-3 sector is experiencing a downturn. Is there anything to be done to right this ship?
Group defining “natural” kicks into high gear 1
Organic is officially defined. Natural is broadly used in finished products but confusion leads to lawsuits. ONHA is trying to fix that. Will consumers buy into it?
11 'clean label' ingredients and technologies driving healthy new product development 1
The term “clean label” has been percolating under the surface for the last few years. Part of the non-GMO and organic movements, it is out in the open now. Product developers now have greater access than ever to suppliers who can provide the wherewithal for healthy new product offerings. Get some!
What's the state of the omega-3 krill sector today?
Is it true that krill is eating fish oil for lunch? What does the future hold?
Kid stuff: Anything but a pill, Mom! 

The ground is shifting in the multivitamin world. Adult multivitamin sales are down 9 percent over the last year in the natural channel, according to SPINS data. But fret not! Supplement makers are merely diversifying, so women’s multivitamins grew 10 percent, men’s multis by 5 percent, and children’s multis by 6 percent.

Research supports supplement options for ADHD in kids 2
The PS-omega-3 complex combination offers promising results in treating ADHD in children
Top 11 trends shifting the way we see supplements
And you thought you knew all there was to know about the state of supplements today.
3 Expo East supplement trends you need to know
From the past to the future, our supplements editor explores the top items making waves in supplements at Natural Products Expo East.
FI How-To: How to patent your unique ingredient?
Rakesh Amin, esq., from the Washington, D.C., law firm Amin Talatti, dispenses with some sage counsel on protecting your new, novel and non-obvious ingredient. Hundreds of dollars an hour advice, yours for free for the next 3 minutes. Listen up!
Fi How-To Series: How do you select the right distributor for your brand?
Do you just go with a distributor who has a catalog with stuff to sell, or align with a long-term business partner?
FI How-To: Can supplement companies sell in both the practitioner and retail channels? 1
Can you sell your supplements in both retail and physician channels at the same time without risk?
Value of “Daily Value” questioned in vitamin C study 1
Can vitamins really prevent, cure, treat disease?
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