Todd Runestad

Functional Ingredients

I've been writing on nutrition science news since 1997. Currently I'm editor-in-chief of Engredea, which includes Functional Ingredients magazine, Engredea Daily eNewsletter, NEXT Innovation Summit conference, Engredea Monograph series, and Engredea trade show linking suppliers and manufacturers in the global nutrition business. In addition, I'm supplements editor for and Natural Foods Merchandiser. Follow me on Twitter @ToddRunestad
My daily vitamin regime includes a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 
Subscribe to my feed...

DNA barcode testing will rock the supplements industry
Next botanical to get hit? "Rhymes with cohosh." And after that?
Israel is "innovation nation"
Big food companies and venture capitalists need to pay attention to this Israeli effort.
9 new highly bioavailable curcumin supplements
Supplement makers are now offering high-bioavailability curcumin to solve all our problems that duct tape cannot.
Turmeric/curcumin supps could revolutionize health care
You can get curry in your food. You can get turmeric in your tea. But to maximize your inner ommmm, you'll need these.
RealDose does digital direct right 

In the olden days—otherwise known as “the 20th century”—selling anything direct-to-consumers gave you a few options.

You could take out a full-page advertorial in a consumer magazine, detailing your product’s value proposition, with the come-on at the bottom to call the toll-free number and get your order in.

You could hire a pitch man for late-night television shows to prattle forth, flash the 800 number, operators are standing by, call now. Got QVC?

You could do the same, only on Saturday afternoon AM radio.

Gummies bring 'candyceuticals' to Expo East 2
Check out these four supplement brands that take vitamins out of the pill and into the yummy
Gummy vitamins explode into the mainstream
Candyceuticals, or an innovative way to bring more health to more people?
Is krill really the better omega-3?
Study done by omega-3 supplier (that doesn’t offer krill) says you've seen one DHA/EPA, you've seen 'em all.
What's new in the sports nutrition and weight loss ingredient world?
Turns out there is something new under the sunny playing fields.
15 supplement brands at Expo East doing innovation right 1
Want to know what to stock next? Check out our insider's account of the best and the brightest supplement companies for your shelf-stocking consideration.
Cannabis: Nature’s most nearly perfect plant 3
Is it a drug, an herb, a supplement, a nutritional powerhouse?
Are physicians embracing natural medicine?
The doctor is in. Is he meeting patients with the types of medicine that resonates?
Low vitamin D predicts dementia: JAMA study
Will you read all about this one from the mainstream media? Don't count on it.
New NY AG campaign against botanicals targets devil's claw
Being popular is more important than being right, especially to a politician with his sights on the governor's mansion.
New in Supply

Connect With Us

Sponsored Introduction Continue on to (or wait seconds) ×