Nutrition Business Journal

Avian Flu: Consumer Scenarios and Responsible Marketing

As an epidemic looms, consumers will adopt new habits and product preferences.

Oct. 1, 2007 12:00pm
Tropicana Essentials Immunity Defense OJ Select image to enlarge

Avian influenza, aka bird flu, dominated the news this fall with daily updates as it advanced along the migratory pathways of wild birds. Following the flight paths, public health announcements proliferate with pronouncements of disease, danger and safety protocol. Like living in an earthquake zone, we can be prepared but really don’t know whether to expect a nuisance rattle or devastating destruction. Print, TV and Internet news abound on the possibilities of bird flu transmission to humans and the disease...