The 1994 earthquake in Northridge, California, provided the impetus for Howard Schiffer to begin what has become a worldwide journey to provide vitamins to those children around the globe who need them most. At the time of the quake, Schiffer was a longtime supplement industry executive who was beginning to yearn for more meaning from his work. “Frankly, I was growing bored with creating the next hot product or figuring out where the next profit boost was going to come from,” Schiffer said. After the quake struck, Schiffer was approached by a relief organization to provide vitamins for Northridge survivors. Schiffer’s company couldn’t...
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