This year, a beautiful dichotomy was in full effect, expanding an already vibrant and dynamic category. Natural beauty’s standout trends highlight both a simple approach to ingredients and increasingly sophisticated concepts focused on science and results.
The latest beauty report from the Environmental Working Group in an excellent tool for retailers looking to capitalize on the growing product category of beauty balm (BB) and color correcting (CC) creams--and offer their customers the safest options on the market....More
It's hard enough to pick out the best beauty products for your body, not to mention paying attention to all of the hard-to-pronounce ingredients. This infographic outlining toxic substances linked to breast cancer makes it easy to see what to avoid....More
From patented manufacturing processes to unique botanicals, natural beauty was in the spotlight at Natural Products Expo East in Baltimore. These eight picks stood out with mission, quality and innovation.