Natural personal care sales are expected to top 9 billion in 2012—will you own a piece of this pie? NPA MarketPlace speakers share cutting-edge science and ingredient trends for natural retailers.
Which ingredients are shaping the natural beauty industry? Ingredient expert Kantha Shelke of Corvus Blue shares the latest in green chemistry advancements....More
Natural personal care sales are expected to top 9 billion in 2012—will you own a piece of this pie? NPA MarketPlace speakers share cutting-edge science and ingredient trends for natural retailers....More
Greenwashing continues to plague the personal care industry, but consumers may finally be cracking the case. In addition to certifications, beauty shoppers should keep several things in mind....More
As mass-market beauty companies and consumer-safety advocates face off about cosmetics reform, you're the one who can make the biggest difference....More
With new technology, your store can convince customers that natural products can be just as efficacious as those chemical-laden offerings sold in high-end beauty stores....More
A new study from the Silent Spring Institute targets some top natural brands for containing potentially dangerous ingredients. While most media outlets sensationalized the new, I dug in to get the facts and analyze the study's recommendations....More
