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Following the yellow light: Why caution is a good thing on the Expo West floor

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There has been a lot of excitement about how microbiome research and "self-quantification" technology might impact the nutrition industry but it's a subject that should be approached with caution. NBJ Editor Rick Polito saw companies rightly stepping on the brakes at Expo West.

I walked onto the exhibit floor at Natural Products Expo West looking for a cutting edge I thought might be too sharp. I came out of the Next Innovation Summit the day before, convinced I would find it. I left the floor on the first day, relieved that it wasn’t there. Before I flew to Anaheim, I had had thought about a pair of blogs I might write from the Expo press room. At Nutrition Business Journal we have followed a pair of “proto-trends” we believe may impact the ...

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