Most Recent Blog Posts

Jul 16, 2014

Why organic research really counts

A recent study found that organic crops may contain fewer pesticides and more antioxidants. Good news. But what's the true benefit of this research?....More
Jun 12, 2014

It's (not) the real thing, Coke

POM Wonderful won. Coke lost. What does it mean for marketing with integrity, and what will become of Coke's product next?....More
Mar 09, 2014

Following the yellow light: Why caution is a good thing on the Expo West floor

Despite the excitement about the potential around micriobiome research and "self-quantification" technology in the nutrition industry, it's wise to....More
Feb 12, 2014

Natural brands and the healthy experience: innovation at its best

Forget Nike and Starbucks. Natural products brands are the true leaders in product differentiation....More
Jan 23, 2014

Whole Foods Market launches new TV show

In an effort to market to Millennials, Whole Foods launches a television series of it's online magazine "Dark Rye." It's a perfect example of the....More
An Oreo's superbowl ad we can learn from.
Jan 23, 2014

What the natural industry can learn from Super Bowl ads

The multimillion-dollar advertising campaigns national brands roll out for the Super Bowl are out of reach for most products and brands in the....More
Jan 15, 2014

The changing face of the GMO debate

The GMO debate has evolved in ways expected and unexpected in recent years. The natural products industry is at the heart of this complex issue and....More
Jan 13, 2014

Don't give up: 7 tips for persevering in 2014

Things get harder right before you succeed. That's one reason why, no matter what challenges you may be facing, now is not the time to throw in the....More
astaxanthin
Jan 09, 2014

Next stop in the natural wars: astaxanthin

What does the new Natural Algae Astaxanthin Association mean? More than meets the eye....More
Jan 07, 2014

Good Enough for Fido?

If dog is man's best friend, doesn't he deserve the best food we can buy?....More
Dec 31, 2013

Paleo, chia and kale move (predictably) mainstream

A new survey of registered dieticians reveals that trends we've been following in the natural channel for years are now expected to make their mark....More
Dec 18, 2013

Stop wasting money on multivitamins? The real story here

Do multivitamins really cause harm and do no good? That's what the headlines this week say. What's the truth here?....More
Dec 16, 2013

Answer these questions as you review 2013 business

As you set your 2014 goals, make sure to review 2013's business successes (and failures) by answering these questions....More
Dec 16, 2013

8 reasons your brand should give the gift of content

Seventy percent of consumers feel closer to brands that invest in content, just one stat proving that authentic companies have the edge with....More
Dec 11, 2013

Industrial agriculture leaves farmers and consumers shortchanged

America's industrial farming system feeds more and people per acre each year, but in the process it's hurting the rural communities at the heart of....More
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Your home for commentary from around the healthy lifestyle industry

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