Bill Crawford

Director of Retail and Custom, New Hope Natural Media

Bill Crawford is a natural product industry retail veteran with more than 20 years of experience in the industry. He is also a college professor and has an extensive background teaching business strategy, marketing, entrepreneurship, economics and organizational behavior. Leveraging this experience and insight, he provides analysis and commentary to stimulate questions and discussion about trends and happenings in the natural products world and in society and how they affect the natural products retailer. Read more articles by Bill Crawford here

Posts by Bill Crawford

in New Hope 360 Blog Nov 11, 2013

3 keys to driving natural retail profits

Growing profits means looking strategically at what you already have in your health food store: POS, products and people. Review these to find more....More
in New Hope 360 Blog Oct 29, 2013

Are your team members engaged in your natural retail store?

Hiring and inspiring key to keeping employees engaged....More
in New Hope 360 Blog Oct 18, 2013

Avoid the out-of-stock message with these tips

Being out of stock on an important product can cost you sales now and in the future. Here are some tips to avoid sending customers elsewhere....More
in New Hope 360 Blog Sep 19, 2013

Use FOCUS for marketing success

Use this easy-to-remember outline to get more bang with your marketing dollars....More
in New Hope 360 Blog Sep 10, 2013

Company culture a key to independent differentiation

Focusing on your company culture is an important part of differentiating your store from the competition. Answer these questions to assess the state....More
in New Hope 360 Blog Jul 24, 2013

Conventional grocers mimicking natural retailers' advantage

If you haven't already focused on staff training, now is the time as conventional grocers amp up efforts to provide nutritional advice....More
Natural retail growth index shows improvement
in New Hope 360 Blog Jun 18, 2013

Natural retail growth index shows improvement

Natural Foods Merchandiser's 2013 Market Overview shows strong natural retail performance growth. Here are some observations on how each retail type....More
in New Hope 360 Blog Jun 05, 2013

2012 statistics show positive natural retail environment

Natural Foods Merchandiser's 2013 Market Overview shows strong natural retail performance and incredible industry optimism. Here are some statistics....More
in New Hope 360 Blog May 21, 2013

Is natural brand growth the retailer’s enemy?

Some independent retailers feel left behind as natural brands grow into larger and conventional markets. Can success—and respect—for both exist?....More
in New Hope 360 Blog May 06, 2013

Consumers gravitate to private label

Private label offers greater opportunity for natural foods and supplement retailers as consumers grow more comfortable with off-brand selections....More

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