Bill Crawford

Director of Retail and Custom, New Hope Natural Media

Bill Crawford is a natural product industry retail veteran with more than 20 years of experience in the industry. He is also a college professor and has an extensive background teaching business strategy, marketing, entrepreneurship, economics and organizational behavior. Leveraging this experience and insight, he provides analysis and commentary to stimulate questions and discussion about trends and happenings in the natural products world and in society and how they affect the natural products retailer. Read more articles by Bill Crawford here

Posts by Bill Crawford

in New Hope 360 Blog Apr 08, 2013

Gather and use feedback to grow your natural foods business

Gather feedback and respond to differentiate and grow your business....More
in New Hope 360 Blog Mar 25, 2013

Prepare for natural retail competition

Answering these questions can help you assess the competitive natural retail environment....More
in New Hope 360 Blog Mar 13, 2013

What's the cost of focusing on price?

Lucy Ricardo might play the price game, but the tactic is no laughing matter in natural retail....More
in New Hope 360 Blog Feb 19, 2013

Use these criteria when evaluating natural retail employees

Employee evaluations can be made better with the correct criteria. Here are some to consider for positions in you natural store....More
in New Hope 360 Blog Feb 05, 2013

3 performance appraisal keys to follow

Completing employee reviews is an important task that benefits you and your employees....More
in New Hope 360 Blog Jan 21, 2013

5 tips for retailers to improve work-life balance

Owning a natural foods or supplement store can take its toll if you don't manage your work with your personal life. These tips will help you work....More
3 trends affecting food retail in 2013
in New Hope 360 Blog Jan 07, 2013

3 trends affecting food retail in 2013

What do millennials, baby boomers and transparency have to do with your natural store? See how demographics are shaping food retail in 2013....More
in New Hope 360 Blog Dec 19, 2012

Why Super Supplements' sale to Vitamin Shoppe is good for both brands

Retailers and owners of other natural small business can learn a lot from John Wurts, founder of Super Supplements, including his reason to sell....More
in New Hope 360 Blog Dec 11, 2012

Don't forget Gen Xers when marketing your natural store

Targeting Gen Xers could transition you from baby boomer to millennial in your natural store....More
in New Hope 360 Blog Nov 26, 2012

Sales reps and brokers key to managing supply chain

Relationships with sales reps and brokers are key to building your natural foods business. Here's the third in a series of posts that explores your....More

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