Bill Crawford

Director of Retail and Custom, New Hope Natural Media

Bill Crawford is a natural product industry retail veteran with more than 20 years of experience in the industry. He is also a college professor and has an extensive background teaching business strategy, marketing, entrepreneurship, economics and organizational behavior. Leveraging this experience and insight, he provides analysis and commentary to stimulate questions and discussion about trends and happenings in the natural products world and in society and how they affect the natural products retailer. Read more articles by Bill Crawford here

Posts by Bill Crawford

in New Hope 360 Blog Nov 12, 2012

What retailers should consider when working directly with brands

Distribution strategy is key to building your natural foods business. Here's the second in a series of posts that explores your supply chain....More
in New Hope 360 Blog Oct 29, 2012

Improve your natural supply chain with good distributor relationships

Distribution strategy is key to building your natural foods business. Here's the first in a series of posts that explores your supply chain....More
in New Hope 360 Blog Oct 12, 2012

4 ways POS systems can improve purchasing

Investing in a good Point of Sale (POS) system can quickly pay for itself. Here's why....More
in New Hope 360 Blog Oct 01, 2012

Does your natural store have managers or leaders?

Management and leadership can make a huge difference in a company and in the careers of its employees. Which does your store have?....More
in New Hope 360 Blog Sep 14, 2012

7 ways retailers can prepare for Expo East 2012

Make Natural Products Expo East 2012 your most successful show yet by developing a plan of attack before you step on the show floor in Baltimore....More
in New Hope 360 Blog Sep 04, 2012

Are you prepared for the millennial workforce?

In less than two years, millennials may compose one-third of your natural company's employees. Are you prepared for the new workforce?....More
in New Hope 360 Blog Aug 17, 2012

What determines the success of your natural business?

The companies with the best resources and most talented leaders always succeed, right? Turns out, different factors are at play when it comes to your....More
in New Hope 360 Blog Aug 03, 2012

Millennials or baby boomers: Which should you target?

As we witness a changing of the demographic guard, businesses are left wondering about how to best focus their marketing efforts. Here's guidance for....More
in New Hope 360 Blog Jul 23, 2012

Top healthy shopping behaviors that move products off shelves

A new report from the Food Marketing Institute and Prevention magazine reveals how to cater to an increasing population of healthy food shoppers....More
in New Hope 360 Blog Jul 12, 2012

What does ignoring social media cost your store?

Could COI, the Cost of Ignoring, be holding your natural store back from increased sales and visibility in your community? Here's why you need to be....More

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