Bill Crawford

Director of Retail and Custom, New Hope Natural Media

I am a natural product industry retail veteran, enjoying my 20th anniversary in this industry.  I am also a college professor and have an extensive background teaching Business Strategy, Marketing, Entrepreneurship, Economics and Organizational Behavior.  I write from both of these points of background.  Leveraging experience and insight I provide analysis and commentary to stimulate questions and discussion about trends and happenings in the natural products world and in society, and how they affect the natural products retailer.

Posts by Bill Crawford

in New Hope 360 Blog Aug. 17, 2012

What determines the success of your natural business?

The companies with the best resources and most talented leaders always succeed, right? Turns out, different factors are at play when it comes to your....More
in New Hope 360 Blog Aug. 3, 2012

Millennials or baby boomers: Which should you target?

As we witness a changing of the demographic guard, businesses are left wondering about how to best focus their marketing efforts. Here's guidance for....More
in New Hope 360 Blog Jul. 23, 2012

Top healthy shopping behaviors that move products off shelves

A new report from the Food Marketing Institute and Prevention magazine reveals how to cater to an increasing population of healthy food shoppers....More
in New Hope 360 Blog Jul. 12, 2012

What does ignoring social media cost your store?

Could COI, the Cost of Ignoring, be holding your natural store back from increased sales and visibility in your community? Here's why you need to be....More
in New Hope 360 Blog Jun. 25, 2012

3 ways to make your private label products more public

Do you have a private label or want to start one? Here are three things natural retailers should keep in mind....More
in New Hope 360 Blog Jun. 15, 2012

12% of natural retailers plan new stores in 2012 (and other eye-opening statistics)

Despite competition with e-tailers and conventional discount grocers, natural retailers are poised to open up more shops this year....More
in New Hope 360 Blog May. 25, 2012

What natural retailers are thriving—or struggling—in 2012?

Dig into a preview of Natural Foods Merchandiser's Market Overview to see which types of natural stores are leading the way (or not) during the down....More
in New Hope 360 Blog May. 11, 2012

5 innovative ways to grow retail sales

In an uncertain economy, every dollar counts. Try these five non-traditional and easy ways to increase your retail sales....More
in New Hope 360 Blog Apr. 27, 2012

Tips for retailers attending natural industry trade shows

Attending a natural industry trade show this year? Here are top tips for retailers to make the most of their time at these events....More
in New Hope 360 Blog Apr. 12, 2012

How many employees should a natural retailer have?

To staff up or staff down—it's the question on every business manager's mind. But the truth is, the mix is different for every natural retailer. Here....More