Caren Baginski

Senior Editor, Digital & Social Media , New Hope Natural Media

Caren Baginski is newhope360’s senior editor, digital & social media and leader of the Social Media Task Force for New Hope Natural Media, where she directs a company-wide team responsible for 28 social network accounts. Previously, she was associate editor of Functional Ingredients magazine.

Prior to joining New Hope Natural Media, she worked for the Medical Group Management Association as Web content editor, where she spearheaded the company's brand new social media presence and award-winning blog.

Before moving to Denver, she was the decorating editor and podcast host for HGTV.com, DIYNetwork.com and HGTVPro.com with Scripps Networks Interactive, Knoxville, Tenn. There, she pioneered HGTV’s presence on Flickr and Twitter and rebranded the Design Happens blog.

She graduated summa cum laude from Ohio University with a degree in magazine journalism. She's also a vegan and certified yoga instructor teaching in Denver.

Posts by Caren Baginski

in New Hope 360 Blog Sep 28, 2012

For food brands, tweets are the new dollars

Kellogg's clever "tweet for a snack" campaign could multiply sales for its newest product. Natural companies, borrow this idea!....More
in New Hope 360 Blog Sep 21, 2012

What your natural brand can learn from Chobani

Chobani's founder is now a billionaire and the company continues to rack up accolades. Is your brand destined to be the next natural star?....More
in New Hope 360 Blog Sep 10, 2012

Is celebrity endorsement of natural products worth it?

Lots of celebrities invest in or endorse natural products. But if a celeb slips up, is the potential negative attention worth it?....More
in New Hope 360 Blog Aug 27, 2012

5 reasons why Americans are eating less meat

Americans eat more meat than any other population, but the meatless trend is on a roll; could it become the new paradigm?....More
in New Hope 360 Blog Aug 22, 2012

Why your banana may not be vegan

A new spray that delays the ripening of bananas could make vegans think twice about eating the fruit....More
in New Hope 360 Blog Aug 13, 2012

FDA approves two weight management drugs—why bother?

This summer, FDA has approved two weight-related drugs—the first in 13 years. Does America really need more drugs when the tools to lose weight are....More
in New Hope 360 Blog Aug 06, 2012

The gluten-free, vegan, organic vending machine of the future

Typical vending machines contain the worst-of-the-worst processed foods. Could machine cuisine be transformed with a new vending machine called 2bU?....More
in New Hope 360 Blog Jul 30, 2012

USDA gives Meatless Monday best PR campaign ever?

The USDA retracted its brief support of Meatless Mondays last week when pressured by the meat industry. A blow to vegetarianism? Not if you believe....More
in New Hope 360 Blog Jul 24, 2012

Give me one good reason to ban urban farming

A viral photo gathers collective disgust against cities that are banning suburban and urban farming. Here's practical evidence for why bans are a bad....More
in New Hope 360 Blog Jul 20, 2012

The only Facebook tip your natural business needs

We peel back the curtain on newhope360's social media success to share the one thing you should do to increase your Facebook fan engagement....More