Carlotta Mast

Senior Director of Content & Insights; Editor-in-Chief,, New Hope Natural Media

Carlotta Mast is a recognized expert in the natural products and health and wellness arena. As senior director of content and insights at New Hope Natural Media, Carlotta oversees Natural Foods Merchandiser,, Functional Ingredients, Nutrition Business Journal and New Hope's consumer content portfolio. She also is the content director for the NEXT Natural Products Accelerator, a digital platform designed to help entrepreneurs launch and grow their natural products businesses. In addition, Carlotta engages in New Hope's multi-partner research and was the lead author of NEXT: The Natural Products Industry Forecast of 2013.

Prior to this role, Carlotta was the editorial director for Nutrition Business Journal, the leading market research and business journal for today's nutrition and natural products industry executives. Carlotta is a frequent speaker at industry events and conferences, including the NBJ Summit, Natural Products Expo West and East, the NutriCosmetic Summit, SupplySide West and Nutrition Capital Network. She has been interviewed about natural products industry trends, regulatory issues and market performance by numerous media outlets, including The New York Times, Cosmopolitan, NPR, ABC News and others. Carlotta also appears in the 2013 BBC documentary The Men Who Made Us Thin.

Posts by Carlotta Mast

in New Hope 360 Blog Nov 20, 2012

The Naked Brand: Saving the planet by telling the truth

A new documentary film featuring Alex Bogusky, Yvon Choinard, Shaquille O’Neal and others explores how the rise in consumer power is forcing....More
in New Hope 360 Blog Nov 13, 2012

Vitacost wants to be the Wal-Mart of Whole Foods

Vitacost is moving well beyond supplements to offer natural and organic beauty, food, beverage, and pet products at deeply discounted prices. The....More
in New Hope 360 Blog Nov 06, 2012

Is DSHEA still the right way to regulate supplements?

The evolution of condition-specific product marketing is one force tugging at the seams of the Dietary Supplement Health and Education Act. Would a....More
in New Hope 360 Blog Oct 23, 2012

Why the paleo diet is trending

I like the paleo philosophy of eating because it emphasizes whole food nutrition and is helping me kick my bagel and sugar habit. Is this popular....More
in New Hope 360 Blog Oct 16, 2012

The Real Bears: A 'cultural wakeup call' aimed at moms

A new Center for Science in the Public Interest's video by ad man Alex Bogusky is worth watching (and sharing) even if you never drink soda....More
in New Hope 360 Blog Oct 09, 2012

What makes you think you have the Right to Know?

Danny DeVito, Dave Matthews, Jillian Michaels and other stars make a plug for voting Yes on Prop 37 in California. Will their voices make a....More
in New Hope 360 Blog Sep 25, 2012

Fairway Market plans IPO to join Whole Foods on public market

The beloved New York natural products retailer Fairway Market is hungry for regional and even national expansion, but will it launch a successful IPO....More
in New Hope 360 Blog Sep 18, 2012

Is Yelp helping (or hurting) your natural products store?

A new UC Berkeley study found that a half-star Yelp rating increase brings significantly more reservations to a restaurant. What does Yelp do for....More
in New Hope 360 Blog Sep 10, 2012

What you can learn about food retail from my great grandmother

Human connection has been the backbone of the grocery business—from the time my great grandparents opened their first food store in 1929 to today,....More
in New Hope 360 Blog Aug 21, 2012

What is the secret to Whole Foods Market's success?

The future will continue to be bright for Whole Foods Market because of one key aspect of its retail business....More

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