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Carlotta Mast

Editor-in-chief of NewHope360.com and Natural Foods Merchandiser, New Hope Natural Media
Contact carlotta.mast@penton.com

I'm passionate about food and product safety; regulatory and business issues affecting natural, organic and healthy product companies; and learning new ways to keep my family healthy.

Posts by Carlotta Mast

by Carlotta Mast in New Hope 360 Blog Oct. 16, 2012

The Real Bears: A 'cultural wakeup call' aimed at moms

A new Center for Science in the Public Interest's video by ad man Alex Bogusky is worth watching (and sharing) even if you never drink soda....More
by Carlotta Mast in New Hope 360 Blog Oct. 9, 2012

What makes you think you have the Right to Know?

Danny DeVito, Dave Matthews, Jillian Michaels and other stars make a plug for voting Yes on Prop 37 in California. Will their voices make a....More
by Carlotta Mast in New Hope 360 Blog Sep. 25, 2012

Fairway Market plans IPO to join Whole Foods on public market

The beloved New York natural products retailer Fairway Market is hungry for regional and even national expansion, but will it launch a successful IPO....More
by Carlotta Mast in New Hope 360 Blog Sep. 18, 2012

Is Yelp helping (or hurting) your natural products store?

A new UC Berkeley study found that a half-star Yelp rating increase brings significantly more reservations to a restaurant. What does Yelp do for....More
by Carlotta Mast in New Hope 360 Blog Sep. 10, 2012

What you can learn about food retail from my great grandmother

Human connection has been the backbone of the grocery business—from the time my great grandparents opened their first food store in 1929 to today,....More
by Carlotta Mast in New Hope 360 Blog Aug. 21, 2012

What is the secret to Whole Foods Market's success?

The future will continue to be bright for Whole Foods Market because of one key aspect of its retail business....More
by Carlotta Mast in New Hope 360 Blog Aug. 7, 2012

What are all those millennials doing in Whole Foods?

Whole Foods Market CEO John Mackey credits millennials with helping to drive his company’s stellar growth. But don't millennials lack the spending....More
by Carlotta Mast in New Hope 360 Blog Jul. 31, 2012

Who is really stocking that man cave?

The number of men now shopping for their families is on the rise—so much so that "man aisles" are now popping up in grocery stores. Yet, let’s not....More
by Carlotta Mast in New Hope 360 Blog Jul. 17, 2012

3 trends shaking up the sports nutrition and fitness markets

In time for the 2012 London Olympics and our Webinar on the sports nutrition market, I dissect three trends that are changing sports performance....More
by Carlotta Mast in New Hope 360 Blog Jun. 26, 2012

Should we define 'natural' or stick to organic?

Manufacturers are scrambling to add the Natural Products Association's Natural Seal to their personal care and home care products, but the....More
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