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Carlotta Mast

Editor-in-chief of NewHope360.com and Natural Foods Merchandiser, New Hope Natural Media
Contact carlotta.mast@penton.com

I'm passionate about food and product safety; regulatory and business issues affecting natural, organic and healthy product companies; and learning new ways to keep my family healthy.

Posts by Carlotta Mast

by Carlotta Mast in New Hope 360 Blog Oct. 12, 2011

Are your customers now afraid of multivitamins and other supplements?

The latest studies on vitamin E, multivitamins and other supplements is only going to confuse shoppers more. Help your customers by understanding the....More
by Carlotta Mast in New Hope 360 Blog Oct. 6, 2011

Evolving from 'vendor' to trusted 'expert'

To survive in today's competitive grocery environment, natural retailers can transform their store and its employees into expert sources for health....More
by Carlotta Mast in New Hope 360 Blog Sep. 20, 2011

Could natural products retailers exist without supplements?

Dietary supplements are crucial to the future of natural products retailers. That’s why the annual Retailer Workshop at this year’s Natural Products....More
by Carlotta Mast in New Hope 360 Blog Sep. 15, 2011

China mandates GM labeling. Why won't the U.S.?

What will it take to convinced FDA that, just like in China and Europe, the citizens of the United States deserve to know whether the food they buy....More
by Carlotta Mast in New Hope 360 Blog Sep. 10, 2011

I'm ready for courageous choices that support real health and wellness

Losing weight, getting healthy and adhering to your values all require difficult decisions at times, but those choices are always worth the effort in....More
by Carlotta Mast in New Hope 360 Blog Aug. 25, 2011

What we can learn from the media drama circling spiked supplements

Men's Health is the latest magazine to dramatize the dangers surrounding supplements illegally tainted with drugs. Should the supplement industry pay....More
by Carlotta Mast in New Hope 360 Blog Aug. 16, 2011

What will keep natural products retail sales growing?

Natural Foods Merchandiser magazine will answer this question and more during our 2011 NFM Market Overview Webinar tomorrow. You may be surprised....More
by Carlotta Mast in New Hope 360 Blog Aug. 10, 2011

Whole Foods: Don't be afraid to celebrate Ramadan

Retailers are wise to stock and promote products that appeal to America's increasingly diverse communities—no matter what the fringe voices say....More
by Carlotta Mast in New Hope 360 Blog Jul. 15, 2011

Can local, organic food be affordable to all? Hardwick, Vermont, works to find out.

A small Vermont town at the epicenter of America's local, organic food movement grapples with a question near and dear to me and other New Hope....More
by Carlotta Mast in New Hope 360 Blog Jul. 11, 2011

Artificial colors: FDA won’t ban them but New Hope will

Starting at Natural Products Expo East 2012, food products containing artificial colors won't be allowed to be exhibited or promoted at New Hope....More
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