Carlotta Mast

Senior Director of Content & Insights; Editor-in-Chief,, New Hope Natural Media

Carlotta Mast is a recognized expert in the natural products and health and wellness arena. As senior director of content and insights at New Hope Natural Media, Carlotta oversees Natural Foods Merchandiser,, Functional Ingredients, Nutrition Business Journal and New Hope's consumer content portfolio. She also is the content director for the NEXT Natural Products Accelerator, a digital platform designed to help entrepreneurs launch and grow their natural products businesses. In addition, Carlotta engages in New Hope's multi-partner research and was the lead author of NEXT: The Natural Products Industry Forecast of 2013.

Prior to this role, Carlotta was the editorial director for Nutrition Business Journal, the leading market research and business journal for today's nutrition and natural products industry executives. Carlotta is a frequent speaker at industry events and conferences, including the NBJ Summit, Natural Products Expo West and East, the NutriCosmetic Summit, SupplySide West and Nutrition Capital Network. She has been interviewed about natural products industry trends, regulatory issues and market performance by numerous media outlets, including The New York Times, Cosmopolitan, NPR, ABC News and others. Carlotta also appears in the 2013 BBC documentary The Men Who Made Us Thin.

Posts by Carlotta Mast

in New Hope 360 Blog Nov 15, 2011

Is Whole Foods Market's 'Whole Paycheck' image really dead?

Right now, Whole Foods is successfully balancing offering its customers value in some product categories while passing off price increases in others....More
in New Hope 360 Blog Nov 02, 2011

Want to avoid being a victim of 'health washing'? Eat real food.

General Mills is just one food company attempting to pass sugar-laden food off as healthier offerings for kids. Rather than helping America deal with....More
in New Hope 360 Blog Oct 25, 2011

Non-GMO products fetch $1 billion in sales

The triple-digit growth of products carrying the Non-GMO Project Verified label demonstrates the opportunities for manufacturers and retailers to....More
in New Hope 360 Blog Oct 19, 2011

Spiked supplements: What will it take to stem the tide?

Another 20 weight loss products adulterated with undeclared and potentially dangerous drugs have been identified by the FDA....More
in New Hope 360 Blog Oct 12, 2011

Are your customers now afraid of multivitamins and other supplements?

The latest studies on vitamin E, multivitamins and other supplements is only going to confuse shoppers more. Help your customers by understanding the....More
in New Hope 360 Blog Oct 06, 2011

Evolving from 'vendor' to trusted 'expert'

To survive in today's competitive grocery environment, natural retailers can transform their store and its employees into expert sources for health....More
in New Hope 360 Blog Sep 20, 2011

Could natural products retailers exist without supplements?

Dietary supplements are crucial to the future of natural products retailers. That’s why the annual Retailer Workshop at this year’s Natural Products....More
in New Hope 360 Blog Sep 15, 2011

China mandates GM labeling. Why won't the U.S.?

What will it take to convinced FDA that, just like in China and Europe, the citizens of the United States deserve to know whether the food they buy....More
in New Hope 360 Blog Sep 10, 2011

I'm ready for courageous choices that support real health and wellness

Losing weight, getting healthy and adhering to your values all require difficult decisions at times, but those choices are always worth the effort in....More
in New Hope 360 Blog Aug 25, 2011

What we can learn from the media drama circling spiked supplements

Men's Health is the latest magazine to dramatize the dangers surrounding supplements illegally tainted with drugs. Should the supplement industry pay....More

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