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Connor Link

Associate Editor, Nutrition Business Journal
Contact connor.link@penton.com

Associate Editor of Nutrition Business Journal. I convert numbers into letters. Letters into words. Execs turn those words into bigger numbers.

Posts by Connor Link

by Connor Link in New Hope 360 Blog May. 9, 2012

Meet DMAA's replacement: Dendrobium extract

FDA has DMAA in its crosshairs, prompting manufacturers to seek out other workout ingredients. The latest? Dendrobium extract from orchids....More
by Connor Link in New Hope 360 Blog May. 2, 2012

The financial impact of the DMAA crackdown

GNC and Vitamin Shoppe both dropped in share price after the FDA's DMAA warning letters hit industry. But who are the real revenue losers?....More
by Connor Link in New Hope 360 Blog Apr. 11, 2012

How supplement companies can contribute to world happiness

The recently released World Happiness Report shows that, overall, we're not as happy as we could be. Supplement companies certainly play a role in....More
by Connor Link in New Hope 360 Blog Mar. 21, 2012

With Swisse, the Australian supplements invasion begins

Australian supplement maker Swisse comes to America, and with just a few branding touch-ups, they could be big....More
by Connor Link in New Hope 360 Blog Mar. 7, 2012

Millennials and naturals: talking 'bout my generation

IMG Branding's Jeff Hilton discussed the millenial market and what it expects from the natural products industry in a recent Nutracon 2012 panel. My....More
by Connor Link in New Hope 360 Blog Mar. 1, 2012

DMAA controversy highlights regulatory enforcement priorities

The U.K. steps up enforcement on DMAA. Will this inform future FDA action?....More
by Connor Link in New Hope 360 Blog Feb. 15, 2012

Can natural brands survive without a distributor?

Vancouver-based Vega sells its new Vega Sport line of supplements directly to Whole Foods Market stores nationwide. Can other natural brands get by....More
by Connor Link in New Hope 360 Blog Feb. 8, 2012

Contador stripped of Tour win for doping, dietary supplements likely culprit

The bad news keeps coming for the supplement industry, as the doping blame for Tour de France winner Alberto Contador will likely fall on adulterated....More
by Connor Link in New Hope 360 Blog Feb. 3, 2012

DMAA finally makes mainstream media headlines

The growing DMAA scandal is another arrow in FDA's quiver. Will mainstream attention cause the agency to stand firm on its current iteration of NDI....More
by Connor Link in New Hope 360 Blog Feb. 1, 2012

Can the consumer packaged goods industry be sustainable?

The key to long-term, sustainable businesses may lie in reverse-engineering the modern consumer packaged goods (CPG) industry. The question is: how?....More
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