Jessica Rubino

Senior Associate Editor, Delicious Living

A Boulder, Colo., native, I cover the latest natural products (hence my desk; no, I'm not a hoarder) and beauty and personal care trends to help consumers make wise purchasing decisions. Based on this year's natural beauty trends, I am cozying up to friendly bacteria and embracing green as the new black everywhere--except in my closet.

Posts by Jessica Rubino

in New Hope 360 Blog May. 11, 2012

5 futuristic natural beauty ingredients

Which ingredients are shaping the natural beauty industry? Ingredient expert Kantha Shelke of Corvus Blue shares the latest in green chemistry....More
in New Hope 360 Blog May. 4, 2012

Are personal care labels the solution to greenwashing?

Greenwashing continues to plague the personal care industry, but consumers may finally be cracking the case. In addition to certifications, beauty....More
in New Hope 360 Blog Apr. 27, 2012

Label GMOs! And how about nanoparticles, too?

The FDA finally acknowledged the need for nanotechnology regulations for foods and cosmetics. But, like GMOs, don't we also have the right to know....More
in New Hope 360 Blog Apr. 3, 2012

Do safety advocates, mass companies or you control the future of cosmetics?

As mass-market beauty companies and consumer-safety advocates face off about cosmetics reform, you're the one who can make the biggest difference....More
in New Hope 360 Blog Mar. 23, 2012

Are natural beauty brands greenwashing or targets of sensationalism?

A new study from the Silent Spring Institute targets some top natural brands for containing potentially dangerous ingredients. While most media....More
in New Hope 360 Blog Mar. 16, 2012

The secret ingredient for better, safer beauty products

Organic agricultural waste could hold the key to more sustainable cosmetic supply chains....More
in New Hope 360 Blog Mar. 10, 2012

Reformulations reflect higher natural, organic personal care standards

Long-standing natural personal care companies are raising the bar on their ingredients and investing in consumer trust. Nowhere is this more evident....More
in New Hope 360 Blog Mar. 2, 2012

6 natural personal care trends on my Expo West 2012 radar

Men's skin care, the latest in natural sunscreen, ingredient innovation, nutricosmetic breakthroughs: Here are just a few of the many natural....More
in New Hope 360 Blog Feb. 24, 2012

4 ways to boost natural beauty sales

Nearly half of your core customers still don’t enter the HABA department. How can you boost sales—and education—of natural beauty?....More
in New Hope 360 Blog Feb. 10, 2012

Poop in the face? Organic fertilizer ingredient enters natural skin care

We're continuously seeking natural alternatives to synthetics in our cosmetics and skin care. But are Americans ready to embrace this emerging....More