As Director of Insights and Product Development, Nancy has the wonderful job of examining all avenues of the natural products industry with a focus on new content and research initiatives. She is passionate about broadening the audience reach of the natural products industry. As of late she has been crossing the country interviewing people about what "healthy" means and how this translates to the products they buy. The findings of this research are part of New Hope Natural Media's proprietary Future of Wellness study.