Noblesville, Indiana - October 20, 2006 - The popularity of pomegranate has increased dramatically in the past couple years, evidenced by a rapid increase in the amount of products with pomegranate. This demand has led to a surge of pomegranate ingredients.

Geni Herbs, a division of Verdure Sciences, possessed the foresight to recognize the potential for the pomegranate craze, and developed a pomegranate extract sold under the registered trademark POMELLA®. Geni Herbs’ patent-pending POMELLA® extract has set the gold standard for pomegranate extracts, with substantial clinical backing.

Due to the popularity of pomegranate, it is anticipated that some companies may attempt to market commodity pomegranate ingredients and may attempt to gain market share through unscrupulous means. Verdure Sciences anticipates nuisance claims and from desperate competitors with undistinguished products, and will view these lawsuits as confirmation of the pre-eminent position of POMELLA® extract in the market. We take it as compliment that other companies attempt to attack POMELLA® extract’s dominant position, confirming the strength of our product in the market.

POMELLA® extract, which has cornered the research-based pomegranate ingredient market, is the first patent-pending pomegranate extract standardized to punicalagins and found in published studies to absorb into the human body after consumption.

POMELLA® extract, derived from the whole pomegranate fruit, is made at Verdure Sciences’ ISO-9000:2001, HACCP facility, is Kosher-certified, Halal-certified, and made from pomegranate grown on Verdure’s vertically integrated farms.

Unlike most competitive pomegranate products, POMELLA® extract is made from the whole pomegranate’s natural spectrum, including ellagitannin content, and is supported by complete efficacy and safety profiles.

Verdure Sciences will continue to defend the merits of POMELLA® extract, and will continue to allow the science and quality of the product to speak for itself.

About Verdure Sciences
Verdure Sciences strives to offer the most innovative bionutritionals through the integration of proprietary offerings, expertise, and consummate resources. With the main focus on research and production capabilities, an extensive pipeline of clinically studied products is geared to the needs of general populations and subpopulations with special health concerns. Recent developments include the production of a clinically researched proprietary antioxidant complex for optimal cardiovascular and cellular health, obtained from natural sources.

An extensive global research network allows Verdure Sciences to develop only the most efficacious and marketable products for the worldwide health market. With offices in Indiana and Heilbronn, Germany, Verdure Sciences operates with an esteemed advisory board with strengths and knowledge from industries such as the pharmaceutical, financial, legal, medical, and the natural products industry.

For more information, please go to http://www.verduresciences.com or contact Sonya Cropper, Director of Marketing, at scropper@vs-corp.com.