| Product Category | Description/Examples |
| Consumer Products | |
| Healthy Foods & Household Products | |
| Natural & Organic Foods | Foods derived from natural sources and that are free of pesticides, additives, preservatives and refined ingredients. Organic foods have to be "certified" as of finalized rules of October 2002 free of all chemicals, pesticides, hormones and antibiotics an |
| Functional Foods | Functional foods are products with added ingredients for health purposes (OJ with calcium); products with an inherent ingredient that qualifies for a health claim (soymilk) or an ingredient that is widely perceived by consumers as having a specific health |
| Lesser Evil Foods | Lesser-Evil foods are altered from by the removal of unwanted substances including fat, calories, carbohydrates, sugar, caffeine, salt, etc. |
| Dietary Supplements | Vitamins, Minerals, Herbs & Botanicals, Specialty Supplements (glucosamine, digestive enzymes, fish oil, probiotics, homeopathics, etc.), Sports Nutrition and Meal Supplements |
| Natural & Organic Personal Care Products | Cosmetics, feminine hygiene, hair products, baby care, nail care, oral hygiene, bath items, deodorants, shaving, skin care, bath/toilet soap, fragrances and aromatherapy products derived from natural sources without harmful or chemical additives or not te |
| Natural & Organic Household Cleaners | Laundry, dishwasher, window and general household cleaners, detergents and disinfectants derived predominantly from natural sources |
| Natural & Organic Pet Foods & Flowers | Dried and canned pet foods without additives, preservatives and refined ingredients. |
| Organic Clothing & Other Fiber Products | Women’s Clothing, Infant’s Clothing/Diapers, Men’s Clothing, Child/Teen’s Clothing, Sheets, Towels, Mattresses, Pillows made from certified organic fiber, mostly cotton. |
| Household Durable Goods | |
| Drinking water systems (point-of-use/entry) | Filtration system installed on tap/household plumbing for drinking or household water purification |
| Air Quality filters & Home Air Purifiers | Air filtration systems, portable or installed on AC or HVAC units/vents for air purification |
| Energy Efficient Lightbulbs: Compact Fluorescents | Compact fluorescents lightbulbs for energy savings |
| Super-Efficient Appliances | Electric/gas appliances that consume substantially less energy than traditionally designed appliances; washer/dryer/water heater/refrigirator/computers |
| Home Solar Energy Collectors/Systems | Photovoltaic panels for electricity and thermal systems for water/space heating |
| Compost & Organic Gardening Supplies | Organic / non-chemical fertilizers, potting soil, mulch and composting equipment |
| Exercise & Fitness Equipment | Treadmills, weightlifting equipment, stationary bicycles, etc. |
| Hybrid Cars | Vehicles with engines that use gasoline and electricity (or fuel cells) |
| ‘Eco-House’ Building Kits | Self-sufficiency dwellings and supplies, yurts |
| Specialty Kitchen Equipment: Juicers, Sprout Growers | Juicers, Sprout Growers, Smoothie makers |
| Sustainable Timber Products & Supply | Registered or certified sustainable timber products: furniture, paneling, building materials |
| Educational Material: Books, Tapes, CDs, Classes, Software | Instructional or educational material for natural health, fitness, holistic lifestyles, etc. |
| Consumer Services | |
| Complementary & Alternative Medicine | Chiropractic, Traditional Chinese Medicine, Acupuncture, Homeopathy, Massage Therapy, Naturopathy |
| Gyms, Health Clubs, Fitness Centers | Facilities where physical exercise is performed, often with special equipment and instruction |
| Yoga Centers/Instructors | Facilities where yoga is taught and/or services offered by independent instructors |
| Day Spas | Facilities where massage, relaxation therapies, exercise and other personal services are provided for health purposes |
| Eco-Tourism | Trips to ecology-related sites or facilities and travel options recognized as having a minimal ecological impact or ecological footprint. |
| Industrial Products | |
| Water Treatment Equipment and Chemicals | Provide equipment, supplies and maintenance in the delivery and treatment of water and wastewater |
| Air Pollution Control Equipment: Vehicles & Stationary Sources | Produce equipment and tech. to control air pollution. Includes vehicle control |
| Waste Management & Recycling Equipment | Equipment for handling, storing or transporting solid, liquid or hazardous waste. Includes recycling and remediation equipment |
| Environmental Instruments & Information Systems | Produce instrumentation for the analysis of environmental samples. Includes info systems and software |
| Clean Energy Systems | Selling systems that generate power using solar, wind, biomass, landfill gas, fuel cells, geothermal, small scale hydro |
| Clean Energy Power Sales | Selling power generated by solar, wind, biomass, landfill gas, fuel cells, geothermal, small scale hydro |
| Industrial Services | |
| Environmental Consulting & Engineering | Engineering, consulting, design, assessment, permitting, project management, O&M, monitoring, etc. |
| Site Remediation/Industrial Decontamination & Cleanup | Physical cleanup of contaminated sites, buildings and cleaning up of soil, groundwater or operating facilities |
| Analytical Services: Lab Testing & Vehicle Smog Tests | Provide testing of "environmental samples" (soil, water, air and some biological tissues) and vehicle smog |
| Wastewater Treatment | Collection and treatment of residential, commercial and industrial wastewaters. Facilities include both municipal & private infrastructures commonly know as POTWs or publicly owned treatment works. |
| Water Utilities | Selling water to end users; facilities include both municipal & private infrastructures |
| Solid Waste Management & Recycling | Collection, transportation & disposal of residential, commercial & industrial waste |
| Hazardous Waste Mgmt: Industrial, Medical & Nuclear | Manage on-going hazardous waste streams, medical waste, nuclear waste handling |
| Green Buildings: Design & Construction (value put in place) | Design and construction of buildings that are energy- and water-efficient, produces less waste/pollution and made of recycled and environmental materials |
| Recycling | |
| Recovered Material Sales (post-industrial & post-consumer) | Selling materials recovered and converted from industrial by-products or post-consumer waste: metals, paper, plastic, glass |
| Consumer Goods Made from Recycled Materials | Recycled-paper products; plastic lumber for decks and molding |
Source: Environmental Business Journal & Nutrition Business Journal