Nutrition Business Journal

Justin’s looks beyond peanuts, pushes $20 million in sales

With a squeeze pack in every Starbucks and organic peanut butter cups at every checkout counter, Justin’s has the brand equity to go big
Jul. 7, 2011 3:05pm

A decade ago, Justin Gold, a Pennsylvania native and recent college graduate, settled in Boulder, Colorado, splitting up his time waiting tables and selling tents, along with partaking in a steady diet of hiking, biking, skiing and climbing. A vegetarian, Gold found himself eating oodles of peanut and almond butter to bridge the protein gap and support his active lifestyle. “I was really shocked that organic nut butters came only in creamy and crunchy, and that was it. I really wanted flavors and varieties,” says Gold. For fun, he began making his own fl avors of nut butter at home in his food processor, mixing nuts with other ingredients...

Keep up with the latest news with our daily newsletter