Nutrition Business Journal

'09 sales growth sputters in every nutrition category as economy takes its toll

Although affected less than food and personal care companies, many supplement firms struggle to expand
Jun. 1, 2010 12:00pm

 

Attempting to encapsulate in several thousand words how a $108 billion industry fared over the course of a year is never easy, but the task is made that much more difficult when you're talking about a year like 2009 and a market as diverse as the U.S. nutrition industry. Like much of the rest of the U.S. economy, many nutrition companies struggled to grow last year in the face of soaring unemployment, plummeting consumer confidence and a near-frozen lending environment.

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