To be successful, these companies must build unique, science-backed brands that provide an emotional connection and generate repeat consumer sales
Apr. 1, 2010 12:00pm
If you're considering launching a new multi-level marketing (MLM) company, the harsh reality is that the business most likely will fail within five years. According to Daren Falter, author of How to Select an MLM Company, 90%-95% of all MLM startups do not make it. “Many companies don't have much going in — no money, management or infrastructure,” said Falter, who is also founder and executive vice president of Yoli, a new nutrition-related MLM. “But even if you remove the incompetence, the odds are still about...
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