Home shopping has turned a corner. It’s legitimate. It’s fun. Thanks to the widepsread adoption of smart phones and mobile devices, it’s also leaving the home for a broader, interactive multichannel sales strategy. No one knows this better than Perricone MD, an early darling of the direct-selling world that’s found new life and vigor on air. Many will remember Dr. Perricone and his popular, though highly controversial, PBS fundraising specials, or his many subsequent appearances in mainstream media outlets discussing skincare and the damaging effects of inflammation on the human body. Perricone MD markets a range of premium...
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