When Mel Rich founded Great Earth Vitamins nearly 40 years ago, his vision was to create a different kind of dietary supplement line — one that provided all the nutrients an individual needs in one day and included only natural ingredients. The idea was pioneering at the time and led to the eventual creation of more than 400 Great Earth Vitamins stores and hundreds of Great Earth products. The company's unique formulas and focus on educating retailers in nutrition and health created a level of customer loyalty that kept Great Earth thriving and serving as a source of innovation through the 1990s. For example, Great Earth was the...
Sign in to view
the full article
This article is part of our paid subscription packages. You need to subscribe (and sign in) to gain access to this Subscriber Only Content.
Why Subscribe to Nutrition Business Journal?
- In-depth perspective on the $226 billion global nutrition industry
- Receive monthly issues and access up to 5 years of back issues
- Downloadable data files, presentations, and more