Internet proves useful tool for aiding supplement sales via healthcare practitioners

Although most practitioner supplement companies want their products to be sold only via qualified health practitioners, the reality is that the vast majority of practitioner supplement brands can be found for sale all over the Internet — often at deeply discounted prices. “The Internet has become the land of discounts,” said Kyle Bliffert, president of Pure Encapsulations, which sells a range of hypoallergenic supplements via physicians, naturopathic doctors, chiropractors and other healthcare practitioners. “The best way many Internet retailers can attract business is to offer a high-quality brand such as Pure Encapsulations at five to 30...