Retailers can prepare for handling headline-grabbing issues such as the viral anti-GMO Kashi cereal photo. Read on for five things you can learn from the recent social media storm.
What are the factors for natural products industry success? According to Risa Schulman of Tap-Root, successful companies from Pom Wonderful to Solgar to Mars all create products with a distinct brand personality....More
Retailers can prepare for handling headline-grabbing issues such as the viral anti-GMO Kashi cereal photo. Read on for five things you can learn from the recent social media storm....More
To help consumers navigate the often confusing world of food, many conventional—and natural—retailers have adopted nutrition scoring systems. But are these systems truly guiding shoppers toward healthier choices?...More
IMG Branding's Jeff Hilton discussed the millenial market and what it expects from the natural products industry in a recent Nutracon 2012 panel. My ears are burning......More
Millennials, the generation of more than 50 million people who span the ages of 18 to 32, represent a less-saturated market for natural products manufacturers. Here's how to reach them....More
According to a recent survey, today’s consumers approach shopping much like how businesses evaluate financial decisions. What does this mean for retailers?...More
Joel Patterson of Nature's Green Grocer believes access to healthy, affordable food should be a right, not a privilege. Here, he shares tips for building a loyal customer base....More
Themes of sustainability, the impact of an aging population, and a growing awareness of health in general top experts' list of market trends affecting the food and beverage industry....More
