Today’s U.S. organic industry is straddling two extremes. On one side, the industry is continuing to experience an enormous growth rate that, as industry veteran and Aurora Organic Dairy President Mark Retzloff put it, is “floating all boats.” Yet, on the other side, this widespread growth threatens to deluge the supply-strapped organic industry.
Hampered by the limited availability of raw organic materials, some companies are already finding their growth rates curbed by their ability to keep pace with burgeoning demand. Said Annie’s Inc. CEO John Foraker: “We could have grown our organic...
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