Brendan Synnott, the co-founder of the Bear Naked granola company, knows how to create what he calls “category changing” brands.
Aug. 27, 2010 11:04am
Brendan Synnott, the co-founder of the Bear Naked granola company (which was sold to Kellogg in 2007 for $122 million), knows how to create what he calls “category changing” brands. Nutrition Business Journal chatted with Synnott recently to talk about his lastest venture, Revelry Brands, a Boulder, Colorado-based private-equity group.
NBJ: Why was Revelry Brands formed?
Brendan Synnott: Revelry was formed to invest in and help grow leading natural food brands that are helping to change the way Americans think about and consume packaged food. When we...
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