We all know the trends in the United States. Practitioners of integrative medicine understand supplements and prescribe them to patients more often than their conventional peers. The world of integrative medicine takes a softer, gentler stance on vitamins, minerals and herbs for their ability to prevent illness and disease and promote wellness in an increasingly unwell population of U.S. adults. But what about the rest of the world? Are integrative practitioners in countries beyond U.S. borders doing the same? Is the practitioner sales channel as promising abroad as it appears to be here at home? In general, the answer seems to be “yes,” but there are...
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