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Chart 255 is a breakdown of U.S. Healthy Kids Product Sales in 2008 compared to total product sales. Product categories included are supplements, natural & organic personal care and household products, natural food & beverage, organic food & beverage, and functional foods & beverage. For each category, data is provided for 2008 total sales estimate, % kids’ penetration, 2008 kids’ sales, % of healthy kids, and kids’ forecasted growth rate.