What is in this article?:
- From Demi Moore to Oprah, celebrities continue to fuel the detox craze
- Interest in digestive health grows
As Nutrition Business Journal reports, new users have entered the cleansing category over the last few years thanks to celebrity chatter about detoxification. It remains to be seen if these customers will stick; but for now, they're buying.
Below is an excerpt from NBJ’s in-depth article on the cleansing category that appeared in the 2010 Integrative Medicine & Condition-Specific Supplements issue
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Demi Moore tweeted about doing the Master Cleanse with her husband, Ashton Kutcher. Gwyneth Paltrow blogged about shedding excess holiday pounds with a detox diet. Oprah Winfrey chronicled her 21-day cleanse on her trendsetting TV program. Even the Kardashian sisters endorsed QuickTrim Fast Cleanse as a way to kick-start weight loss.
As Nutrition Business Journal explores in its 2010 Integrative Medicine & Condition-Specific Supplements issue, celebrities have detox on the brain, and the general public continues to watch their ongoing digestive battles with eyes wide open.
American consumers spent more than $100 million on detox, cleanse and fiber supplements in the year ending October 30, 2010, according to SPINS. The herbal-cleansing subcategory brought in $23 million, while digestive cleansing products containing either fiber or laxatives saw sales of $77 million. Interestingly, herbals saw their most robust sales in the conventional channel — 34% annual growth — as the concept continued to go mainstream. (Thanks, celebrities.) The digestive cleansing segment also experienced its strongest sales period in 2009, with growth of 16%.