The U.S. supplement industry posted 4.4% growth in 2010 to reach $28.1 billion in consumer sales according to NBJ estimates. Slower growth rates can be attributed to a number of factors including: a lack of research breakthroughs, no major health scares, and softening performance on the multi-level marketing front. In 2010, a lack of new product innovation equated to slower sales growth. However, all was not doom and gloom within the supplements category as categories like sports nutrition snatched up 9% annual growth on $3.2 billion in sales.
Below you will find the Dietary Supplements Market Research produced by Nutrition Business Journal.
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Issue
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Report
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Data Charts
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NBJ Corporate Reconnaissance
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