Nutrition Business Journal

As Digestive Problems Bloom, So Do Sales of Probiotics And Other Gut Supplements

Aug. 1, 2008 12:00pm
$937 Million U.S. Condition-Specifi c Digestive Health Supplements Market in 2007 Select graph to enlarge It used to be that engaging in “potty talk” was considered a social faux pas and something that should be avoided at all costs. Today, however, more and more Americans are not only overcoming their reticence to talk about digestion, they are actually discussing the entire journey from plate to — well, you know — in full detail with just about anyone who will listen. Some people even go so far as to proudly display the former contents of their...